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David Walker

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Head of Lifetime Customer Value at OVO
📍 United Kingdom

David Walker is the Head of Lifetime Customer Value at OVO, with 20 years of experience in the media and energy sectors. He specializes in turning CRM into commercial growth through customer retention and lifecycle management. People who have worked with him describe him as rigorous, methodical, and collaborative.

He holds a Postgraduate Diploma from the Institute of Data & Marketing and has completed an Advanced Negotiation Course. David is passionate about using data and sharp segmentation to build valuable, long-term relationships with consumers.

Unique fact: David is a speaker at the 2025 Customer Engagement Summit, where he will be discussing strategies for elevating customer lifetime value.

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Experience
25 Years
Current Role
Head of Lifetime Customer Value
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics David cares about

Maximizing Customer Value
His current role is Head of Lifetime Customer Value, and he frequently speaks on the topic of elevating CLV through effective lifecycle management.
D2C Subscription Growth
His career includes leading subscription marketing, sales, and retention for major media brands like The Guardian and News International.
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Career

Work history

10-2021
Head of Lifetime Customer Value
OVO
11-2017 - 10-2021
Head of CRM Integrated Communications Planning, SSE
OVO
8-2012 - 11-2017
Head of Customer Strategy and Planning
SSE plc
1-2012 - 8-2012
Head of Direct
Guardian News & Media
6-2009 - 1-2012
Head of Subscription Marketing and Sales
News International
In the press

Media appearances

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Education
4-2021 - 7-2021
Marketing
MiniMBA
2019 - 2020
PG Dip
Institute of Data & Marketing (IDM)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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