David Walker

Commander
DISC Type : D

Head of Lifetime Customer Value at OVO

United Kingdom

Overview

David Walker is the Head of Lifetime Customer Value at OVO, with 20 years of experience in the media and energy sectors. He specializes in turning CRM into commercial growth through customer retention and lifecycle management. People who have worked with him describe him as rigorous, methodical, and collaborative.

He holds a Postgraduate Diploma from the Institute of Data & Marketing and has completed an Advanced Negotiation Course. David is passionate about using data and sharp segmentation to build valuable, long-term relationships with consumers.

Unique fact: David is a speaker at the 2025 Customer Engagement Summit, where he will be discussing strategies for elevating customer lifetime value.

Personality Overview

Impact-Driven

Risk-Taker

Strong-Willed

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Maximizing Customer Value
His current role is Head of Lifetime Customer Value, and he frequently speaks on the topic of elevating CLV through effective lifecycle management.
D2C Subscription Growth
His career includes leading subscription marketing, sales, and retention for major media brands like The Guardian and News International.
Effective CRM Strategy
Believes the core of good CRM is better data, sharp segmentation, and a genuine understanding of customer needs to build trust and engagement.

Media Appearances

David has no verified media appearances

Work History

10-2021
Head of Lifetime Customer Value at OVO
11-2017 - 10-2021
Head of CRM Integrated Communications Planning, SSE at OVO
8-2012 - 11-2017
Head of Customer Strategy and Planning at SSE plc
1-2012 - 8-2012
Head of Direct at Guardian News & Media
6-2009 - 1-2012
Head of Subscription Marketing and Sales at News International

Education

4-2021 - 7-2021
Marketing from MiniMBA
2019 - 2020
PG Dip from Institute of Data & Marketing (IDM)

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Mid-senior Designation : Head of Lifetime Customer Value at OVO
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can take decisions very fast if you manage to convince them.
  • Can David take some risk or not?

  • The risks don’t matter much to them.

You And David

Personality Compatibility


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