Dawn Boulanger in

Dawn Boulanger

Questioner · DISC type c
VP of Marketing at Tri Star Energy
📍 Brentwood, Tennessee, United States

Dawn is a results-oriented marketing executive with extensive experience in brand development and integrated strategy for retail and restaurant chains. As VP of Marketing at Tri Star Energy, she spearheads branding for banners like Twice Daily and White Bison Coffee. Colleagues describe her as a strategic, passionate, and exceptionally sharp leader.

Dawn holds a deep respect for frontline service workers, a value shaped by the first seven years of her own 45-year career journey. She is passionate about community involvement, spearheading philanthropic partnerships and local engagement. She also believes strongly in portraying women positively and authentically in marketing.

She recently led the development and launch of a new private-label snack brand, featuring unique flavors like "Nashville hot" to reflect local tastes.

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Experience
37 Years
Current Role
VP of Marketing
Job Level
Senior
Location
Brentwood, Tennessee, United States
Personality Overview

How Dawn shows up

Cautious & Analytical
Value Seeker
Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Dawn cares about

Private Label Brands
Recently spearheaded the launch of Tri Star Energy's first private-label snack line, "Daily Favorites, " to provide value and unique local flavors to customers.
Customer Experience
Focuses on elevating in-store interactions beyond transactions and uses customer feedback and mystery shops to improve service and build brand loyalty.
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Career

Work history

7-2016
VP of Marketing
Tri Star Energy
5-2012 - 7-2016
Marketing Strategist and Account Manager
Brand Wise Collective
7-2010 - 7-2016
Marketing & Brand Strategist
Rafferty's
1-2009 - 6-2010
VP of Marketing
Back Yard Burgers
8-1996 - 5-2008
VP of Marketing
O'Charley's Inc.
In the press

Media appearances

Podcast: Dawn Boulanger of Tri Star Energy Talks Making a C-Store .... Featured in CSP Daily News
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Education
1982 - 1986
Bachelor of Business Administration (B.B.A.)
Middle Tennessee State University (MTSU)
Education details unavailable
Middle Tennessee State University (MTSU)
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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