Dawn Boulanger

Questioner
DISC Type : c

VP of Marketing at Tri Star Energy

Brentwood, Tennessee, United States

Overview

Dawn is a results-oriented marketing executive with extensive experience in brand development and integrated strategy for retail and restaurant chains. As VP of Marketing at Tri Star Energy, she spearheads branding for banners like Twice Daily and White Bison Coffee. Colleagues describe her as a strategic, passionate, and exceptionally sharp leader.

Dawn holds a deep respect for frontline service workers, a value shaped by the first seven years of her own 45-year career journey. She is passionate about community involvement, spearheading philanthropic partnerships and local engagement. She also believes strongly in portraying women positively and authentically in marketing.

She recently led the development and launch of a new private-label snack brand, featuring unique flavors like "Nashville hot" to reflect local tastes.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Private Label Brands
Recently spearheaded the launch of Tri Star Energy's first private-label snack line, "Daily Favorites, " to provide value and unique local flavors to customers.
Customer Experience
Focuses on elevating in-store interactions beyond transactions and uses customer feedback and mystery shops to improve service and build brand loyalty.
Community Engagement
Believes it's critical to build relationships in the communities her stores operate in, fostering long-term partnerships with organizations like Vanderbilt's children's hospital.

Media Appearances

Podcast: Dawn Boulanger of Tri Star Energy Talks Making a C-Store .... Featured in CSP Daily News

See Now

Work History

7-2016
VP of Marketing at Tri Star Energy
5-2012 - 7-2016
Marketing Strategist and Account Manager at Brand Wise Collective
7-2010 - 7-2016
Marketing & Brand Strategist at Rafferty's
1-2009 - 6-2010
VP of Marketing at Back Yard Burgers
8-1996 - 5-2008
VP of Marketing at O'Charley's Inc.

Education

1982 - 1986
Bachelor of Business Administration (B.B.A.) from Middle Tennessee State University (MTSU)
Education details unavailable from Middle Tennessee State University (MTSU)

More Information

Social Presence :

Prographics :

Exp : 37 Location : Brentwood, Tennessee, United States Job Level : Senior Designation : VP of Marketing at Tri Star Energy
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dawn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dawn take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dawn

Personality Compatibility


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