Dawn Clark

Supporter
DISC Type : s

Chief Executive at Castles & Coasts Housing Association

United Kingdom

Overview

Dawn Clark is the Chief Executive of Castles & Coasts Housing Association (CCHA), appointed in late 2025. She was promoted internally from her role as Housing Services Director, a position she held since 2019. Her career includes prior leadership roles in the retail and hospitality sectors, alongside over 15 years in housing.

She is passionate about delivering excellent services to meet the diverse needs of residents and communities. Clark emphasizes the importance of using resident feedback to continually improve the services her organization provides, ensuring CCHA is recognized as a landlord of choice.

Her career at CCHA began as Integration Manager, where she oversaw the operational merger of the two associations that formed the current organization.

Personality Overview

Social Proof Driven

Calm

Risk-averse

They prefer to follow rules and procedures.  They are good and approachable with everyone, internally and externally. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

Customer Experience
Her career progression from Customer Experience Manager to Housing Services Director and now CEO highlights a long-term focus on resident satisfaction and service delivery.
Community Engagement
She has stated a commitment to engaging with residents and acting on their feedback to improve services for the communities CCHA serves.
Organisational Leadership
Promoted to CEO in 2025, she is responsible for the overall strategy and reputation of an organization that manages over 7, 000 homes across the north of England.

Media Appearances

Dawn has no verified media appearances

Work History

10-2025
Chief Executive at Castles & Coasts Housing Association
7-2017 - 10-2025
Housing Services Director at Castles & Coasts Housing Association
1-2009 - 7-2017
Regional Community Projects Manager at Your Housing Group
8-2006 - 1-2009
Sales Manager at Debenhams

Education

Dawn has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : N/A Designation : Chief Executive at Castles & Coasts Housing Association
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Pause and ask them if they have any questions
  • Focus your pitch on the impact that you could help them have on their organization

DONT's

  • Don’t rush them to make quick decisions
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Dawn

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Dawn take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Dawn

Personality Compatibility


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