Judith Eckles

Commander
DISC Type : D

Senior Account Executive at The Marketing Department - Malvern

Norristown, Pennsylvania, United States

Overview

Judith Eckles is a Senior Account Executive at The Marketing Department with extensive experience in developing integrated marketing plans, public relations, and communications strategies. Her background includes roles as a Senior Director at SunGard and running her own PR firm. She holds a BA from the University of Delaware and specializes in search engine optimization to drive leads.

Judith has a keen interest in corporate communications and brand strategy, having undertaken specific coursework in Brand Communications. She actively follows developments at major technology and data companies, including Unisys and IMS Health, indicating a focus on B2B marketing trends and large-scale enterprise solutions.

She successfully managed the marketing and public relations campaign for the film festival run of the movie "White Men Cant Rap. "

Personality Overview

Very Quick

Decisive

Risk-Taker

They are not always relationship oriented.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Integrated Marketing
Her core focus is developing comprehensive marketing plans that combine email, SEO, social media, and PR to raise a client's business profile and bottom line.
Search Engine Optimization
She emphasizes that an optimized website is key for lead generation, stating that a website which can't be found is of little use to a business.
Public Relations
With a background that includes running her own PR firm, she has deep expertise in corporate communications and media relations.

Media Appearances

Judith has no verified media appearances

Work History

4-2017
Senior Account Executive at The Marketing Department - Malvern
1-2004 - 4-2017
Principal at Judith Eckles & Partners, Public Relations & Marketing Communications
1-1990 - 9-2003
Sr. Director, Marketing Communications at SunGard Availability Services

Education

1968 - 1972
BA from University of Delaware

More Information

Social Presence :

Prographics :

Exp : 35 Location : Norristown, Pennsylvania, United States Job Level : N/A Designation : Senior Account Executive at The Marketing Department - Malvern
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Insights For Selling To Judith

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Judith is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Judith

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Judith move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Judith take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Judith

Personality Compatibility


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