Dawn Sullivan in

Dawn Sullivan

Wildcard · DISC type ics
Head of Marketing Operations at Planet Fitness
📍 Dover, New Hampshire, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
Head of Marketing Operations
Job Level
Mid-senior
Location
Dover, New Hampshire, United States
Personality Overview

How Dawn shows up

ROI Driven
Curious But Skeptical
Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Dawn cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2024
Head of Marketing Operations
Planet Fitness
1-2015 - 2-2024
Vice President of Local Corporate and Franchise Marketing
Planet Fitness
5-2010 - 12-2014
Director of Marketing
Planet Fitness
1-1999 - 5-2001
Front Desk Clerk
New England Center Hotel
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1998 - 2001
Bachelor of Business Administration (BBA)
University of New Hampshire - Whittemore School of Business and Economics
1997 - 1998
Sports management
Lynchburg College
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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