Dawn Sullivan

Wildcard
DISC Type : ics

Head of Marketing Operations at Planet Fitness

Dover, New Hampshire, United States

Overview

Dawn has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Dawn has no verified topics they care about

Media Appearances

Dawn has no verified media appearances

Work History

2-2024
Head of Marketing Operations at Planet Fitness
1-2015 - 2-2024
Vice President of Local Corporate and Franchise Marketing at Planet Fitness
5-2010 - 12-2014
Director of Marketing at Planet Fitness
1-1999 - 5-2001
Front Desk Clerk at New England Center Hotel

Education

1998 - 2001
Bachelor of Business Administration (BBA) from University of New Hampshire - Whittemore School of Business and Economics
1997 - 1998
Sports management from Lynchburg College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Dover, New Hampshire, United States Job Level : Mid-senior Designation : Head of Marketing Operations at Planet Fitness
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dawn

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Dawn take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dawn

Personality Compatibility


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