Dean Browell

Initiator
DISC Type : Di

Chief Behavioral Officer at PCSIx

Greater Richmond Region, United States

Overview

Dean Browell is the Founder and Chief Behavioral Officer at Feedback, a firm specializing in digital ethnography. With a PhD from Capella University, he developed a technique for social listening that provides deep consumer insights, which he has presented to organizations like the US Congress and the UKs National Health Service.

Personality Overview

Conviction Driven

Confident

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Digital Ethnography
Developed his own technique during his PhD studies and now teaches a course on the subject at Virginia Commonwealth University's School of Business.
Healthcare Marketing
Co-authored a book on marketing healthcare to Generation X and frequently speaks on dissecting healthcare consumer behavior.
Generational Research
He has a passion for how different generations interact online and has a particular focus on the unique characteristics and role of Generation X.

Media Appearances

Dean has no verified media appearances

Work History

1-2026
Chief Behavioral Officer at PCSIx
9-2021 - 1-2026
Chief Behavioral Officer at CareStarter
8-2020
Adjunct Faculty Member at Virginia Commonwealth University - School of Business
5-2020
Co-Founder at Hidden In Plain Site
2012 - 2015
Member at Worldwide Partners, Inc.

Education

1994 - 1998
B.A. from Randolph-Macon College
2004 - 2007
PhD from Capella University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Richmond Region, United States Job Level : Leadership Designation : Chief Behavioral Officer at PCSIx
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Dean

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Dean take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Dean

Personality Compatibility


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