Deanna Russo

Pioneer
DISC Type : DIS

Principal Consultant, Marketing & Communications (Consulting Practice) at Leverage Up, LLC

Cleveland, Ohio, United States

Overview

Deanna Russo is a Marketing and Communications Leader and the Principal Consultant at Leverage Up, LLC. Specializing in brand strategy and digital engagement, she has over 20 years of experience helping brands build authentic connections. People who have worked with her often describe her as insightful, approachable, and a "LinkedIn wizard. "

Outside of her marketing work, Deanna is a passionate Buffalo Bills fan who closely follows their games. She is also a proponent of building strong community connections through business networking and has expressed her deep appreciation for military veterans and their service.

Unique fact: Deanna successfully scaled an online community from just 400 to over 31, 800 followers, demonstrating her expertise in digital audience growth.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

LinkedIn Strategy
As a LinkedIn coach and trainer, she developed the "LinkedIn Triangle Strategy" focusing on profile optimization, engagement, and content to drive growth and client acquisition.
Brand Storytelling
Her professional focus is on the intersection of brand strategy and storytelling to create authentic connections and translate marketing efforts into measurable growth for businesses.
Business Networking
She founded and led a chapter for a business networking group, where she was responsible for recruiting members and facilitating peer collaboration and referrals.

Media Appearances

Deanna has no verified media appearances

Work History

3-2020
Principal Consultant, Marketing & Communications (Consulting Practice) at Leverage Up, LLC
3-2020 - 7-2025
Podcast and LinkedIn Live Guest at Leverage Up, LLC
8-2022 - 12-2023
LinkedIn Mastery Lead Moderator at Thought Leadership Branding Club
Chapter President at Success Champion Networking (SCN)
9-2017 - 2-2021
Contributor and Sales Representative at Totally Buffalo

Education

B.A from Buffalo State University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Cleveland, Ohio, United States Job Level : N/A Designation : Principal Consultant, Marketing & Communications (Consulting Practice) at Leverage Up, LLC
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Insights For Selling To Deanna

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deanna is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Deanna

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Deanna move?

  • They are generally fast movers and can take quick decisions
  • Can Deanna take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Deanna

Personality Compatibility


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