Deb Perini, MBA, CCUFC

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DISC Type : dc

Account Executive at TruStage

Hershey, Pennsylvania, United States

Overview

Deb Perini is an Account Executive at TruStage, specializing in building strategic partnerships with credit unions. Leveraging a deep understanding of financial services and an MBA from Penn State Harrisburg, she excels at driving account growth and delivering customized solutions to meet evolving industry trends.

Outside of work, Deb lives in Hershey, Pennsylvania with her husband and two daughters. She is an avid runner who enjoys spending time with her family, watching the Hallmark Channel, and is passionate about community service, frequently participating in local charity events, 5Ks, and golf tournaments.

She recently joined the CrossState Credit Union Foundation Board, representing TruStage to advance financial education and support community initiatives.

Personality Overview

Hard To Convince

Judgemental

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Credit Union Growth
Her role at TruStage and extensive background at credit unions like Members 1st and PSECU are focused on developing strategies that drive growth and profitability.
Strategic Partnerships
Specializes in cultivating executive-level relationships and acting as a primary liaison to accelerate account growth and program adoption for credit unions.
Community Service
Regularly participates in local fundraisers, 5Ks, and charity golf tournaments. She also serves on the board of the CrossState Credit Union Foundation.

Media Appearances

Get to Know Your TruStage Account Executive: Deb Perini. Featured in MDDCCUA

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Deb Perini - Account Executive at TruStage - The Org. Featured in The Org

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Work History

7-2024
Account Executive at TruStage
1-2023 - 7-2024
Regional Program Consultant - Northeast Region at TruStage
5-2021 - 1-2023
Relationship Manager at Members 1st Federal Credit Union
4-2013 - 4-2021
Business Development Manager at PSECU
4-2010 - 4-2013
Branch Manager at PNC

Education

Master of Business Administration - MBA from Penn State Harrisburg
Bachelor of Science - BS from Penn State Harrisburg

More Information

Social Presence :

Prographics :

Exp : 27 Location : Hershey, Pennsylvania, United States Job Level : N/A Designation : Account Executive at TruStage
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Insights For Selling To Deb

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deb is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Deb

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Deb move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Deb take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Deb

Personality Compatibility


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