Debalok Roy

Researcher
DISC Type : Cs

Research Efficiency Manager - Global Insights & Foresights at BAT

London, England, United Kingdom

Overview

Debalok Roy is a consumer insights and strategy professional with 13 years of experience, currently serving as a Research Efficiency Manager at BAT. He specializes in research transformation, leveraging AI, and developing product foresights. He holds an MBA from the Institute of Management Technology, Ghaziabad.

Colleagues and clients consistently praise his dedication, responsiveness, and sharp understanding of business needs.

Personality Overview

Soft Communicator

Cost Conscious

Perfectionist

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Research Transformation
His current role focuses on driving efficiency and modernizing research tools at BAT, highlighting his interest in evolving insights methodologies.
Responsible AI
He recently completed a course on "Responsible AI for Managers, " showing a proactive interest in the ethical application of artificial intelligence in business.
Consumer Foresights
A core theme in his career, including a past role as Global Insights Manager for Product Foresights, indicating a passion for predicting future consumer trends.

Media Appearances

Debalok has no verified media appearances

Work History

1-2026
Research Efficiency Manager - Global Insights & Foresights at BAT
1-2024 - 12-2025
Global Insights Manager - Product Foresights at BAT
9-2022 - 1-2024
Senior Director at MarketCast
4-2021 - 7-2022
Vice President (Senior Research Director) at Kantar
3-2018 - 3-2021
Associate Vice President at Kantar

Education

2008 - 2010
Master of Business Administration - MBA from Institute of Management Technology, Ghaziabad
2004 - 2008
Bachelor of Technology - BTech from Haldia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Middle Designation : Research Efficiency Manager - Global Insights & Foresights at BAT
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Insights For Selling To Debalok

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Debalok is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Debalok

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Debalok move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Debalok take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Debalok

Personality Compatibility


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