Debalok Roy in

Debalok Roy

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Research Efficiency Manager - Global Insights & Foresights at BAT
📍 London, England, United Kingdom

Debalok Roy is a consumer insights and strategy professional with 13 years of experience, currently serving as a Research Efficiency Manager at BAT. He specializes in research transformation, leveraging AI, and developing product foresights. He holds an MBA from the Institute of Management Technology, Ghaziabad.

Colleagues and clients consistently praise his dedication, responsiveness, and sharp understanding of business needs.

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Experience
15 Years
Current Role
Research Efficiency Manager - Global Insights & Foresights
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Debalok cares about

Research Transformation
His current role focuses on driving efficiency and modernizing research tools at BAT, highlighting his interest in evolving insights methodologies.
Responsible AI
He recently completed a course on "Responsible AI for Managers, " showing a proactive interest in the ethical application of artificial intelligence in business.
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Career

Work history

1-2026
Research Efficiency Manager - Global Insights & Foresights
BAT
1-2024 - 12-2025
Global Insights Manager - Product Foresights
BAT
9-2022 - 1-2024
Senior Director
MarketCast
4-2021 - 7-2022
Vice President (Senior Research Director)
Kantar
3-2018 - 3-2021
Associate Vice President
Kantar
In the press

Media appearances

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Education
2008 - 2010
Master of Business Administration - MBA
Institute of Management Technology, Ghaziabad
2004 - 2008
Bachelor of Technology - BTech
Haldia Institute of Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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