Research Efficiency Manager - Global Insights & Foresights at BAT
📍 London, England, United Kingdom
Debalok Roy is a consumer insights and strategy professional with 13 years of experience, currently serving as a Research Efficiency Manager at BAT. He specializes in research transformation, leveraging AI, and developing product foresights. He holds an MBA from the Institute of Management Technology, Ghaziabad.
Colleagues and clients consistently praise his dedication, responsiveness, and sharp understanding of business needs.
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Experience
15 Years
Current Role
Research Efficiency Manager - Global Insights & Foresights
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview
How Debalok shows up
Soft Communicator
Cost Conscious
Perfectionist
They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.
Priorities
Topics Debalok cares about
Research Transformation
His current role focuses on driving efficiency and modernizing research tools at BAT, highlighting his interest in evolving insights methodologies.
Responsible AI
He recently completed a course on "Responsible AI for Managers, " showing a proactive interest in the ethical application of artificial intelligence in business.
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Career
Work history
1-2026
Research Efficiency Manager - Global Insights & Foresights
BAT
1-2024 - 12-2025
Global Insights Manager - Product Foresights
BAT
9-2022 - 1-2024
Senior Director
MarketCast
4-2021 - 7-2022
Vice President (Senior Research Director)
Kantar
3-2018 - 3-2021
Associate Vice President
Kantar
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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