Debbie Keeble is the co-founder of HECK! Food, a family-run business she started with her husband Andrew after a career in pig farming. She is considered the driving force behind the companys product innovation, particularly in vegan foods. Her leadership has helped HECK! become a market leader in the premium sausage category.
Deeply rooted in a multi-generational farming family in Yorkshire, Debbie is passionate about the local community and sustainable food production. The business involves her entire family, including their children and her father, who still works the land around their headquarters. She champions creating opportunities for young people in the food industry.
After selling their first successful brand, "Debbie & Andrews", they started HECK! because they felt they lost control over their core values like meat sourcing.
Debbie Keeble
Founder at HECK!
Bedale, England, United Kingdom
Overview
Topics They Care About
Food Entrepreneurship
Successfully built and sold one major sausage brand before co-founding HECK! , demonstrating extensive experience in creating and scaling food businesses from the ground up.
Agritech & Innovation
Actively investing in vertical farming to enhance the nutritional value of their plant-based products and reduce the company's environmental footprint.
Family in Business
Runs HECK! with her husband and children, viewing it as a legacy business. Her father, a long-time farmer, was instrumental in securing early funding for the company.
Media Appearances
Debbie Keeble, Co‑founder of British sensation HECK! Food, shares the company’s approach to flavour and sustainability. Featured in Food Chain Magazine
Work History
Founder at HECK!
Education
Debbie has no verified education history
More Information
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Location : Bedale, England, United Kingdom
Job Level : Leadership
Designation : Founder at HECK!
