Debbie Keeble

Debbie Keeble is the co-founder of HECK! Food, a family-run business she started with her husband Andrew after a career in pig farming. She is considered the driving force behind the companys product innovation, particularly in vegan foods. Her leadership has helped HECK! become a market leader in the premium sausage category.

Deeply rooted in a multi-generational farming family in Yorkshire, Debbie is passionate about the local community and sustainable food production. The business involves her entire family, including their children and her father, who still works the land around their headquarters. She champions creating opportunities for young people in the food industry.

After selling their first successful brand, "Debbie & Andrews", they started HECK! because they felt they lost control over their core values like meat sourcing.