Debbie Liberda

Evaluator
DISC Type : csd

Operations Executive at Wells Fargo

Greater Minneapolis-St. Paul Area, United States

Overview

Debbie Liberda is a Senior Vice President and Operations Executive at Wells Fargo, where she has worked for over 25 years. Her expertise spans operations management, financial analysis, and risk and compliance, supported by her education from the CBA Executive Banking School.

Outside of her executive role, Debbie is a passionate advocate for community and social causes. She champions disaster relief efforts and proudly supports initiatives for military veterans, demonstrating a strong commitment to social responsibility and corporate pride.

She once highlighted a fun fact that Wells Fargo has a branch located on Santa Claus Lane in North Pole, Alaska.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Operational Excellence
As a long-tenured Operations Executive, she has deep experience in managing large, matrixed teams and overseeing complex operational functions in the banking sector.
Community Support
She publicly supported Wells Fargo's donation to Texas flood relief efforts, showing a personal commitment to helping communities impacted by natural disasters.
Veterans Affairs
She proudly shared Wells Fargo's recognition as a top employer for veterans, indicating that supporting the military community is a cause she cares about.

Media Appearances

Debbie has no verified media appearances

Work History

Operations Executive at Wells Fargo

Education

7-2022 - 7-2024
Consumer Banking Association- Executive Leader Program from Furman University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Minneapolis-St. Paul Area, United States Job Level : Junior Designation : Operations Executive at Wells Fargo
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Insights For Selling To Debbie

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Debbie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Debbie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Debbie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Debbie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Debbie

Personality Compatibility


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