Sandra Kim in

Sandra Kim

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Product Marketing GTM Lead - Business Professionals (Acrobat & Express) at Adobe
📍 San Francisco, California, United States

Sandra is a Product Marketing GTM Lead at Adobe with over 15 years of experience in B2B and consumer marketing at firms like Intuit and Clorox. A graduate of the Kellogg School of Management, she leads go-to-market strategy for Acrobat and Express. Colleagues describe her as talented, motivated, and a superb partner.

Her personal mission is to bring light and positivity into life, striving to create the changes she wishes to see through her words and actions. She is passionate about making a meaningful impact with products that can transform lives and has shown interest in organizations focused on professional development for women.

While at Adobe, she identified a new target persona among non-designers, which directly contributed to the evolution of Adobe Spark into Adobe Express.

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Experience
17 Years
Current Role
Product Marketing GTM Lead - Business Professionals (Acrobat & Express)
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics Sandra cares about

Go-to-Market Strategy
Her current title is "Product Marketing GTM Lead, " and her experience at both Adobe and Intuit involves leading go-to-market strategy and execution for B2B products.
B2B Product Marketing
She has a long career focused on B2B marketing for major products like Adobe Acrobat, Creative Cloud, and Intuit QuickBooks, targeting small and mid-sized businesses.
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Career

Work history

1-2025
Product Marketing GTM Lead - Business Professionals (Acrobat & Express)
Adobe
7-2023 - 12-2024
Group Product Marketing Manager - Acrobat for SMBs
Adobe
2-2021 - 7-2023
Principal Product Marketing Manager - Acrobat & Sign
Adobe
3-2019 - 2-2021
Senior Product Marketing Manager - Creative Cloud for SMB
Adobe
11-2016 - 3-2019
Product Marketing Manager - Quickbooks Accountant Acquisition
Intuit
In the press

Media appearances

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Education
MBA
Northwestern University - Kellogg School of Management
Bachelor of Science
Gies College of Business - University of Illinois Urbana-Champaign
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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