Sandra Kim

Visionary
DISC Type : Ds

Product Marketing GTM Lead - Business Professionals (Acrobat & Express) at Adobe

San Francisco, California, United States

Overview

Sandra is a Product Marketing GTM Lead at Adobe with over 15 years of experience in B2B and consumer marketing at firms like Intuit and Clorox. A graduate of the Kellogg School of Management, she leads go-to-market strategy for Acrobat and Express. Colleagues describe her as talented, motivated, and a superb partner.

Her personal mission is to bring light and positivity into life, striving to create the changes she wishes to see through her words and actions. She is passionate about making a meaningful impact with products that can transform lives and has shown interest in organizations focused on professional development for women.

While at Adobe, she identified a new target persona among non-designers, which directly contributed to the evolution of Adobe Spark into Adobe Express.

Personality Overview

Early Adopter

Goal-Oriented

Risk Tolerant

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Go-to-Market Strategy
Her current title is "Product Marketing GTM Lead, " and her experience at both Adobe and Intuit involves leading go-to-market strategy and execution for B2B products.
B2B Product Marketing
She has a long career focused on B2B marketing for major products like Adobe Acrobat, Creative Cloud, and Intuit QuickBooks, targeting small and mid-sized businesses.
Team Leadership
In her current role, she leads and grows a team of product marketers, focusing on developing top-tier talent and has previously spearheaded key people initiatives.

Media Appearances

Sandra has no verified media appearances

Work History

1-2025
Product Marketing GTM Lead - Business Professionals (Acrobat & Express) at Adobe
7-2023 - 12-2024
Group Product Marketing Manager - Acrobat for SMBs at Adobe
2-2021 - 7-2023
Principal Product Marketing Manager - Acrobat & Sign at Adobe
3-2019 - 2-2021
Senior Product Marketing Manager - Creative Cloud for SMB at Adobe
11-2016 - 3-2019
Product Marketing Manager - Quickbooks Accountant Acquisition at Intuit

Education

MBA from Northwestern University - Kellogg School of Management
Bachelor of Science from Gies College of Business - University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Product Marketing GTM Lead - Business Professionals (Acrobat & Express) at Adobe
URL has been copied!

Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sandra

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sandra take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sandra

Personality Compatibility


Other Adobe Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.