Deborah Ruriani

Pioneer
DISC Type : Dis

Manager, National Accounts & Specification Sales at Construction Specialties

New York City Metropolitan Area, United States

Overview

Deborah Ruriani is a sales leader at Construction Specialties, managing the National Accounts and Specification Sales team. With a background in marketing and public relations, she coaches her team to drive sales through storytelling and process. People who have worked with her describe her as inspiring, knowledgeable, and a great team player.

Her professional interests extend into unique areas, including the design principles of Walt Disney Imagineering and the work of the U. S. Naval Research Laboratory. She has also presented on topics like achieving sustainability goals within laboratory design, showing a focus on specialized, technical environments.

She is a Jesse H. Neal Award winner, a prestigious honor in business journalism, for her freelance writing.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Sales as Storytelling
Believes in coaching sales professionals to be storytellers, focusing on the emotional and creative drivers behind projects to build partnerships rather than just pipelines.
Team Development
Emphasizes a team-first culture centered on coaching, mentorship, and consistent training to enhance performance and build a supportive environment.
Architectural Specification
Focuses on driving sales by working with architects and designers to specify building products, a core part of her roles at Construction Specialties and Miele.

Media Appearances

Deborah has no verified media appearances

Work History

11-2025
Manager, National Accounts & Specification Sales at Construction Specialties
10-2023 - 12-2025
Architectural Sales Manager at Construction Specialties
6-2019 - 10-2023
Sales Training Manager at Construction Specialties
5-2018 - 5-2019
East Coast Territory Sales Manager - Cubicle Curtains at Construction Specialties
1-2013 - 5-2018
Sales Manager Projects and Construction at Miele

Education

BA from Rosemont College

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Manager, National Accounts & Specification Sales at Construction Specialties
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Deborah

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They are generally fast movers and can take quick decisions
  • Can Deborah take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Deborah

Personality Compatibility


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