Deborah Scaringi

Commander
DISC Type : D

Immediate Past President of Inaugural Northeast Regional Board at Legal Marketing Association

Southborough, Massachusetts, United States

Overview

Deborah Scaringi is a legal marketing and business development consultant with nearly 30 years of experience. Through her firm, Scaringi Marketing, LLC, she advises lawyers and law firms on strategic planning, content creation, and business development coaching. People who have worked with her describe her as knowledgeable, creative, and a strategic thinker.

Personality Overview

Risk-Taker

Decisive

Strong-Willed

They are very proud of what they do.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Legal Marketing
Her entire career is dedicated to marketing for the legal industry, for which she was inducted into the Legal Marketing Association (LMA) Hall of Fame in 2024.
BD Coaching
A significant part of her consultancy focuses on coaching and training individual lawyers and teams on effective business development strategies to grow their practices.
Content Development
Specializes in crafting and editing content for law firms, including writing thousands of attorney bios and helping launch successful blogs to build visibility.

Media Appearances

Hall of Fame Inductees - Legal Marketing Association. Featured in Legal Marketing Association

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Congratulations to Deborah Scaringi, consultant in legal marketing and business development. Featured in Facebook (Legal Marketing Association)

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Work History

9-2016 - 12-2017
Immediate Past President of Inaugural Northeast Regional Board at Legal Marketing Association
1-2011 - 12-2020
Project Manager, Website Content and Strategic Consultant at Out of Website!
2-2008
Legal Marketing & Business Development Coach and Consultant at Scaringi Marketing, LLC
2-2008
Marketing and Business Development Consultant at Goulston & Storrs
2006 - 2008
Director of Marketing & Business Development at Fletcher, Tilton & Whipple, P.C.

Education

1987 - 1991
BA from Muhlenberg College
1984 - 1987
Diploma from Pingree School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Southborough, Massachusetts, United States Job Level : Senior Designation : Immediate Past President of Inaugural Northeast Regional Board at Legal Marketing Association
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Deborah

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They can take decisions very fast if you manage to convince them.
  • Can Deborah take some risk or not?

  • The risks don’t matter much to them.

You And Deborah

Personality Compatibility


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