Debra Louison Lavoy in

Debra Louison Lavoy

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Founder, Reality Team at Reality Team
📍 McLean, Virginia, United States

Debra Louison Lavoy is the founder of Reality Team, an organization focused on combating disinformation. Drawing on her extensive background as a marketing strategist, she is often described as intelligent, creative, and visionary. She holds a Bachelor of Science from McGill University.

Outside of her primary work, Debra is passionate about fostering community and sharing powerful ideas, demonstrated by her past leadership role as a chair for TEDxMidAtlantic. Her work blends professional expertise with a civic mission to promote a more informed public discourse.

Unique fact: Debra developed a methodology to run randomized control tests on Instagram to measure the effectiveness of ads in fighting disinformation about climate and vaccines.

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Experience
37 Years
Current Role
Founder, Reality Team
Job Level
Leadership
Location
McLean, Virginia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Debra cares about

Combating Disinformation
As the founder of Reality Team, she is dedicated to pushing credible information to counter false narratives on social media and reduce their influence.
Narrative Strategy
Founded Narrative Builders to help organizations articulate their stories and translate them into powerful marketing strategies and team alignment.
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Career

Work history

5-2020
Founder, Reality Team
Reality Team
1-2018 - 8-2020
Partner, Chief Marketing Strategist
Atigro
6-2015
Founder and CEO
Narrative Builders
6-2015 - 9-2015
Chair, Promotion and Curation.
TEDxMidAtlantic
12-2013 - 6-2015
Vice President Marketing
Jostle Corporation
In the press

Media appearances

Reality Team Conversations: Trauma Informed Care. Featured in Reality Team
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Education
1983 - 1988
BSc
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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