Debra Louison Lavoy

Trailblazer
DISC Type : ID

Founder, Reality Team at Reality Team

McLean, Virginia, United States

Overview

Debra Louison Lavoy is the founder of Reality Team, an organization focused on combating disinformation. Drawing on her extensive background as a marketing strategist, she is often described as intelligent, creative, and visionary. She holds a Bachelor of Science from McGill University.

Outside of her primary work, Debra is passionate about fostering community and sharing powerful ideas, demonstrated by her past leadership role as a chair for TEDxMidAtlantic. Her work blends professional expertise with a civic mission to promote a more informed public discourse.

Unique fact: Debra developed a methodology to run randomized control tests on Instagram to measure the effectiveness of ads in fighting disinformation about climate and vaccines.

Personality Overview

Values Relationships

Informal

Friendly But Fast

They respond better to a combination of speed and relationship.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Combating Disinformation
As the founder of Reality Team, she is dedicated to pushing credible information to counter false narratives on social media and reduce their influence.
Narrative Strategy
Founded Narrative Builders to help organizations articulate their stories and translate them into powerful marketing strategies and team alignment.
Strategic Marketing
Has a long career focused on performance-driven marketing, excelling at developing clear messaging and compelling customer experiences for tech companies.

Media Appearances

Reality Team Conversations: Trauma Informed Care. Featured in Reality Team

See Now

Work History

5-2020
Founder, Reality Team at Reality Team
1-2018 - 8-2020
Partner, Chief Marketing Strategist at Atigro
6-2015
Founder and CEO at Narrative Builders
6-2015 - 9-2015
Chair, Promotion and Curation. at TEDxMidAtlantic
12-2013 - 6-2015
Vice President Marketing at Jostle Corporation

Education

1983 - 1988
BSc from McGill University

More Information

Social Presence :

Prographics :

Exp : 37 Location : McLean, Virginia, United States Job Level : Leadership Designation : Founder, Reality Team at Reality Team
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Insights For Selling To Debra

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Debra is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Debra

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Debra move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Debra take some risk or not?

  • They can take risks if necessary.

You And Debra

Personality Compatibility


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