Dee (Diane) Farrell in

Dee (Diane) Farrell

Trailblazer · DISC type DI
Faculty, Lake Forest Graduate School of Management at Lake Forest Graduate School of Management
📍 Greater Chicago Area, United States

Dee Farrell is the founder of Strasmark, a consultancy dedicated to helping brands win at retail. With over 35 years of experience in the toy, gift, and beauty industries, she is an expert in strategy, marketing, and business development. She holds an MBA from Northwesterns Kellogg School of Management and is described as passionate, driven, and results-oriented.

Outside of her extensive business career, Dee has a strong background in the arts. She earned her Bachelors degree in Music Performance from Northwestern University, showcasing a creative foundation that complements her strategic and entrepreneurial mindset. Her career reflects a blend of analytical business acumen and a passion for innovative products.

Unique fact: Dee holds a Bachelor of Music Performance, a distinct background for a career focused on corporate strategy and retail success.

Read the full overview →
Current Role
Faculty, Lake Forest Graduate School of Management
Location
Greater Chicago Area, United States
Personality Overview

How Dee shows up

Values Relationships
Assertive
Friendly But Fast

If they come to believe in your value proposition, they will be your champion. They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Priorities

Topics Dee cares about

Winning at Retail
Her company, Strasmark, was founded to help great products get noticed, sold, and scaled by connecting them with the right retail buyers.
Go-to-Market Strategy
She specializes in helping brands with messaging, pricing strategy, and building comprehensive plans to ensure products resonate with retail buyers and succeed on the shelf.
+5 more topics Login to view topics
Career

Work history

1-2020 - 6-2024
Faculty, Lake Forest Graduate School of Management
Lake Forest Graduate School of Management
11-2018
President & Founder
Strasmark, Inc.
11-2018 - 1-2020
Vice President Marketing & Business Development, US
Hape Holding AG
1-2005 - 5-2018
Owner, Executive Vice President
Neat-Oh! International, LLC
1-2000 - 1-2004
Director, Corporate Performance
Open Text Corporation
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2002
MBA
Northwestern University - Kellogg School of Management
1981 - 1985
BA Music
Northwestern University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

KamalRaj J Kuppal
KamalRaj J Kuppal
Domain Consulting Partner
Wipro Ltd. - India
 Shilpa Sehgal
Shilpa Sehgal
Client Partner: Telecommunications
Wipro
 Swagata Biswas
Swagata Biswas
Director - Digital, Engineering and Application Services
Wipro
 Hrishee Datye
Hrishee Datye
Cloud Delivery Head - India
Wipro
Unlock the full playbookSee exactly how to sell to Dee. Free, 10 seconds.