Dee (Diane) Farrell in

Dee (Diane) Farrell

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Faculty, Lake Forest Graduate School of Management at Lake Forest Graduate School of Management
📍 Greater Chicago Area, United States

Dee Farrell is the founder of Strasmark, a consultancy dedicated to helping brands win at retail. With over 35 years of experience in the toy, gift, and beauty industries, she is an expert in strategy, marketing, and business development. She holds an MBA from Northwesterns Kellogg School of Management and is described as passionate, driven, and results-oriented.

Outside of her extensive business career, Dee has a strong background in the arts. She earned her Bachelors degree in Music Performance from Northwestern University, showcasing a creative foundation that complements her strategic and entrepreneurial mindset. Her career reflects a blend of analytical business acumen and a passion for innovative products.

Unique fact: Dee holds a Bachelor of Music Performance, a distinct background for a career focused on corporate strategy and retail success.

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Current Role
Faculty, Lake Forest Graduate School of Management
Location
Greater Chicago Area, United States
Personality Overview

How Dee shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dee cares about

Winning at Retail
Her company, Strasmark, was founded to help great products get noticed, sold, and scaled by connecting them with the right retail buyers.
Go-to-Market Strategy
She specializes in helping brands with messaging, pricing strategy, and building comprehensive plans to ensure products resonate with retail buyers and succeed on the shelf.
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Career

Work history

1-2020 - 6-2024
Faculty, Lake Forest Graduate School of Management
Lake Forest Graduate School of Management
11-2018
President & Founder
Strasmark, Inc.
11-2018 - 1-2020
Vice President Marketing & Business Development, US
Hape Holding AG
1-2005 - 5-2018
Owner, Executive Vice President
Neat-Oh! International, LLC
1-2000 - 1-2004
Director, Corporate Performance
Open Text Corporation
In the press

Media appearances

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Education
2000 - 2002
MBA
Northwestern University - Kellogg School of Management
1981 - 1985
BA Music
Northwestern University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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