Dee S. in

Dee S.

Commander · DISC type D
Global Director of Data & AI Governance at Booking.com
📍 Birmingham, England, United Kingdom

Dee Samra is the Global Director of Data & AI Governance at Booking. com, specializing in strategy, risk management, and DMA/DSA compliance. A graduate of Newcastle University, her career includes leadership roles at Liberty Global and Virgin Media. Colleagues describe her as passionate, focused, and a great team player, dedicated to driving excellence in data-driven organizations.

Outside of her primary role, Dee is a passionate advocate for diversity and inclusion, having co-founded a Gender Equity & Inclusion ERG. Her interests include mentoring, promoting women in technology, and she has mentioned growing up on the beach. Based on a 2020 interview, she is a mother to three children.

Dee is a co-founder of a Gender Equity and Inclusion Employee Resource Group, actively working to foster a more inclusive tech environment.

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Current Role
Global Director of Data & AI Governance
Location
Birmingham, England, United Kingdom
Personality Overview

How Dee shows up

Impact-Driven
Risk-Taker
Candid & Clear

More than the product, they care about the effectiveness of the product. They are very proud of what they do. They respond better to strong and respectful interactions.

Priorities

Topics Dee cares about

Data & AI Governance
Her entire career is focused on this, and she has spoken publicly about changing its perception from a cost center to a value-driver for business.
Gender Equity
Co-founded a Gender Equity & Inclusion ERG and actively posts about and attends events for women in tech and data.
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Career

Work history

8-2023
Global Director of Data & AI Governance
Booking.com
7-2021 - 7-2023
Director Data Excellence
Liberty Global
5-2018 - 7-2021
Director Data Governance & Quality
Liberty Global
11-2016 - 4-2018
European Senior Manager Data Engagement and Demand Management
Liberty Global
2-2015 - 10-2016
Data Engagement & Capability Manager
Virgin Media
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1998 - 2001
2:1
Newcastle University
1990 - 1998
Education details unavailable
Newcastle Upon Tyne Church High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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