Dee S.

Commander
DISC Type : D

Global Director of Data & AI Governance at Booking.com

Birmingham, England, United Kingdom

Overview

Dee Samra is the Global Director of Data & AI Governance at Booking. com, specializing in strategy, risk management, and DMA/DSA compliance. A graduate of Newcastle University, her career includes leadership roles at Liberty Global and Virgin Media. Colleagues describe her as passionate, focused, and a great team player, dedicated to driving excellence in data-driven organizations.

Outside of her primary role, Dee is a passionate advocate for diversity and inclusion, having co-founded a Gender Equity & Inclusion ERG. Her interests include mentoring, promoting women in technology, and she has mentioned growing up on the beach. Based on a 2020 interview, she is a mother to three children.

Dee is a co-founder of a Gender Equity and Inclusion Employee Resource Group, actively working to foster a more inclusive tech environment.

Personality Overview

Impact-Driven

Risk-Taker

Candid & Clear

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They respond better to strong and respectful interactions.

Topics They Care About

Data & AI Governance
Her entire career is focused on this, and she has spoken publicly about changing its perception from a cost center to a value-driver for business.
Gender Equity
Co-founded a Gender Equity & Inclusion ERG and actively posts about and attends events for women in tech and data.
Data as an Asset
Focuses on establishing data governance as a key value driver that enables new technologies like AI and improves business outcomes.

Media Appearances

Dee has no verified media appearances

Work History

8-2023
Global Director of Data & AI Governance at Booking.com
7-2021 - 7-2023
Director Data Excellence at Liberty Global
5-2018 - 7-2021
Director Data Governance & Quality at Liberty Global
11-2016 - 4-2018
European Senior Manager Data Engagement and Demand Management at Liberty Global
2-2015 - 10-2016
Data Engagement & Capability Manager at Virgin Media

Education

1998 - 2001
2:1 from Newcastle University
1990 - 1998
Education details unavailable from Newcastle Upon Tyne Church High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Birmingham, England, United Kingdom Job Level : N/A Designation : Global Director of Data & AI Governance at Booking.com
URL has been copied!

Insights For Selling To Dee

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dee is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dee

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Dee move?

  • They can take decisions very fast if you manage to convince them.
  • Can Dee take some risk or not?

  • The risks don’t matter much to them.

You And Dee

Personality Compatibility


Other Booking.com Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.