Deena Mehta

Questioner
DISC Type : c

Director at National Payments Corporation Of India (NPCI)

Mumbai, Maharashtra, India

Overview

Deena Mehta is a Director at Asit C. Mehta Financial Services, focusing on making stock market investing accessible to all Indians. A Chartered Accountant and NMIMS alumna, she is also a Director at NPCI and was instrumental in key reforms during her tenure as President of the Bombay Stock Exchange.

She is a passionate advocate for financial literacy and dedicates herself to investor education and awareness initiatives. She believes that knowledge empowers individuals to make sound financial decisions and participate in the countrys economic growth according to their own risk appetite.

Deena holds the distinction of being the first woman ever elected as President of the Bombay Stock Exchange.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Financial Accessibility
Her core professional mission is to ensure every Indian has the opportunity to share in the prosperity of the financial markets.
Investor Education
Actively supports and promotes initiatives for investor awareness, believing knowledge empowers people to make better financial decisions.
MSME Funding
Is currently launching a Category I Alternative Investment Fund (AIF) specifically to provide capital for MSME industries.

Media Appearances

Deena has no verified media appearances

Work History

8-2011 - 10-2017
Director at National Payments Corporation Of India (NPCI)
4-1996 - 3-2002
Former President at Bombay Stock Exchange Limited
4-1985
Director at Asit C. Mehta Financial Services Ltd.

Education

1981 - 1984
Chartered Accountant from The Institute of Chartered Accountants of India
1982 - 1984
MMS from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Director at National Payments Corporation Of India (NPCI)
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Insights For Selling To Deena

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deena is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Deena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Deena move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Deena take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Deena

Personality Compatibility


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