Deirdre Tshien in

Deirdre Tshien

Initiator · DISC type Di
CEO & Co-founder at Capsho
📍 Austin, Texas, United States

Deirdre Tshien is the Co-Founder and CEO of Capsho, an AI-powered content marketing platform. A serial entrepreneur with a background in corporate strategy at Macquarie Group, she specializes in turning ambitious visions into reality, particularly for podcasters and expert entrepreneurs. People who have worked with her describe her as inspirational, dynamic, and a leader who challenges the status quo.

Originally from Australia, Deirdre has founded seven businesses across five industries, including hospitality and fashion tech. In a recent personal post, she shared that she is expecting a child and navigating the challenges of the first trimester while leading her company, learning to give up control and listen to her body.

She is the author of "Honey Trap Marketing" and host of the "Grow My Podcast Show. "

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Experience
16 Years
Current Role
CEO & Co-founder
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Deirdre shows up

Risk-Accepting
Confident
Conviction Driven

They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Deirdre cares about

AI in Content Marketing
As CEO of Capsho, she is building an AI-powered platform to help entrepreneurs repurpose content like podcasts and vlogs into effective marketing assets.
Entrepreneurial Journeys
She is a serial entrepreneur, having founded seven companies in nine years across industries like hospitality, e-commerce, and AI software, experiencing both successes and failures.
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Career

Work history

6-2022
CEO & Co-founder
Capsho
8-2019 - 1-2020
Co-Founder
for u
11-2018 - 8-2019
Head of Client Insights & Enablement
Macquarie Group
12-2017 - 10-2022
Co-Founder
Stax On Burgers
11-2017 - 11-2018
Head Of Innovation
Macquarie Group
In the press

Media appearances

Deirdre Tshien, Co‑founder of Capsho. Featured in YouTube
See now
Using Capsho to Get Your Show Discovered with Deirdre Tshien. Featured in Christian Podcasters Association
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Education
2005 - 2010
Bachelor of Laws (LLB)/Bachelor of Commerce (BComm) Hons I
UNSW
1999 - 2004
Education details unavailable
James Ruse Agricultural High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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