Deirdre Tshien

Initiator
DISC Type : Di

CEO & Co-founder at Capsho

Austin, Texas, United States

Overview

Deirdre Tshien is the Co-Founder and CEO of Capsho, an AI-powered content marketing platform. A serial entrepreneur with a background in corporate strategy at Macquarie Group, she specializes in turning ambitious visions into reality, particularly for podcasters and expert entrepreneurs. People who have worked with her describe her as inspirational, dynamic, and a leader who challenges the status quo.

Originally from Australia, Deirdre has founded seven businesses across five industries, including hospitality and fashion tech. In a recent personal post, she shared that she is expecting a child and navigating the challenges of the first trimester while leading her company, learning to give up control and listen to her body.

She is the author of "Honey Trap Marketing" and host of the "Grow My Podcast Show. "

Personality Overview

Risk-Accepting

Confident

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI in Content Marketing
As CEO of Capsho, she is building an AI-powered platform to help entrepreneurs repurpose content like podcasts and vlogs into effective marketing assets.
Entrepreneurial Journeys
She is a serial entrepreneur, having founded seven companies in nine years across industries like hospitality, e-commerce, and AI software, experiencing both successes and failures.
Podcasting for Growth
She hosts the "Grow My Podcast Show" and frequently speaks about using podcasts as a strategic tool for lead generation and building a community.

Media Appearances

Deirdre Tshien, Co‑founder of Capsho. Featured in YouTube

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Using Capsho to Get Your Show Discovered with Deirdre Tshien. Featured in Christian Podcasters Association

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How to Turn Your Content into Clients with Capsho – Insights from Deirdre Tshien. Featured in Frederick Dudek

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Work History

6-2022
CEO & Co-founder at Capsho
8-2019 - 1-2020
Co-Founder at for u
11-2018 - 8-2019
Head of Client Insights & Enablement at Macquarie Group
12-2017 - 10-2022
Co-Founder at Stax On Burgers
11-2017 - 11-2018
Head Of Innovation at Macquarie Group

Education

2005 - 2010
Bachelor of Laws (LLB)/Bachelor of Commerce (BComm) Hons I from UNSW
1999 - 2004
Education details unavailable from James Ruse Agricultural High School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Austin, Texas, United States Job Level : Leadership Designation : CEO & Co-founder at Capsho
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Insights For Selling To Deirdre

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deirdre is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Deirdre

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Deirdre move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Deirdre take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Deirdre

Personality Compatibility


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