Del Dryden

Energizer
DISC Type : I

Senior Vice President Store Merchandising at Lowe's Companies, Inc.

Charlotte Metro, United States

Overview

Del Dryden is the Senior Vice President of Store Merchandising at Lowes, where he oversees the execution of all in-store merchandising strategies. With over 25 years at the company, he has extensive experience in store operations, visual merchandising, and space productivity, having progressed through numerous leadership roles.

He started his career at Lowes in 1995 as a part-time associate.

Personality Overview

Informal

Believer

Enthusiastic

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

In-Store Experience
His role directly involves managing the store environment, visual merchandising, and the overall in-store customer experience to drive sales.
Merchandising Strategy
He is responsible for executing merchandising strategies, including product line reviews, pricing, and ensuring localized product assortments.
Retail Operations
His career progression from store manager to regional vice president demonstrates a deep background in the operational aspects of managing a retail footprint.

Media Appearances

Del has no verified media appearances

Work History

9-2021
Senior Vice President Store Merchandising at Lowe's Companies, Inc.
10-2018 - 9-2021
Vice President Merchandising Execution at Lowe's Companies, Inc.
3-2018 - 10-2018
Vice President Retail Sales and Service Execution at Lowe's Companies, Inc.

Education

Del has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : Charlotte Metro, United States Job Level : Leadership Designation : Senior Vice President Store Merchandising at Lowe's Companies, Inc.
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Insights For Selling To Del

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Del is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Del

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Del move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Del take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Del

Personality Compatibility


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