Denisse Lemus Brambila

Energizer
DISC Type : I

Customer Success Manager (2024 – presente) at HDI Seguros México

León, Guanajuato, Mexico

Overview

Denisse is a Marketing and Customer Experience Strategist at HDI Seguros México with over 10 years of experience. Specializing in Behavioral Economics, she transforms complex data into profitable business strategies. She holds a degree in Marketing from Universidad La Salle Bajío and has upskilled in Behavioral Economics at Accenture.

She recently showcased her work on an international stage, presenting the iDriving case at the CX Summit 2025 in Germany.

Personality Overview

Imaginative

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Behavioral Economics
A core expertise mentioned in her headline and professional training, which she applies to design segmentation strategies at HDI Seguros.
CX Transformation
Her title and focus is on driving customer-centric transformation, highlighted by her speaking role at the CX Summit 2025.
Insurance Innovation
Co-led the successful transformation of the iDriving program, achieving profitability and significantly reducing its loss ratio through data-driven strategies.

Media Appearances

Denisse has no verified media appearances

Work History

6-2024
Customer Success Manager (2024 – presente) at HDI Seguros México
4-2021 - 5-2024
Loyalty Program Coordinator at HDI Seguros México
12-2018 - 5-2019
Strategic Alignment Coordinator at Stratis | Strategic Impact Solutions
9-2017 - 11-2018
Demand Planning Analyst at BAT
3-2016 - 9-2017
TM&D Regional Sales Analyst at BAT

Education

2008 - 2012
Licenciatura en Mercadotecnia from Universidad La Salle Bajío
11-2024 - 11-2024
Behavioral Economics Professional Upskilling Seminar from Accenture (Deutschland)

More Information

Social Presence :

Prographics :

Exp : 8 Location : León, Guanajuato, Mexico Job Level : Middle Designation : Customer Success Manager (2024 – presente) at HDI Seguros México
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Insights For Selling To Denisse

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Denisse is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Denisse

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Denisse move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Denisse take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Denisse

Personality Compatibility


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