Rafael Camacho Bihouet

Critic
DISC Type : C

Global Innovation Lead at Sigma

Monterrey, Nuevo León, Mexico

Overview

Rafael is the Global Innovation Lead at Sigma, leveraging over seven years of experience in project development and consulting for consumer products. A Biotechnology Engineer from Tecnológico de Monterrey, he specializes in using Design Thinking and Agile methodologies to drive business growth and strategic development.

He is passionate about continuous learning, recently completing certifications in Scrum Management and Emotional Intelligence. During his university years, he was actively involved in student leadership, coordinating international biotechnology congresses and holding leadership roles in student societies.

Unique fact: In a previous role, Rafaels coordination of cost reduction projects successfully saved over $50 million MXN for the company.

Personality Overview

Precise

ROI Driven

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

CPG Innovation
He has built multi-year innovation pipelines for major brands in prepared meals, beverages, and household cleaning products, launching over 30 SKUs.
Design Thinking
His roles consistently involve using Design Thinking methodology to identify consumer needs and develop new product concepts.
Agile Methodologies
He is a certified Scrum Master and recently completed an advanced learning path in agile methodologies, showing a commitment to efficient project management.

Media Appearances

Rafael has no verified media appearances

Work History

8-2025
Global Innovation Lead at Sigma
7-2023 - 8-2025
Marketing Innovation Lead - Cheeses, Creams and Spreadable at Sigma
6-2021 - 7-2023
Marketing Innovation Lead - Prepared Meals and Beverages at Sigma
8-2017 - 6-2021
Innovation Project Manager at Grupo AlEn
1-2017 - 7-2017
Jr. Consultant at Innovación y Competitividad S.A. de C.V.

Education

2008 - 2013
Ingeniero en Biotecnología from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 12 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Global Innovation Lead at Sigma
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rafael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rafael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rafael

Personality Compatibility


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