Allyson Graesser

Judge
DISC Type : Dc

Vice President of Sales at Straive

New York City Metropolitan Area, United States

Overview

Allyson Graesser is a creative digital strategist and sales leader with a focus on delivering innovative solutions for educational publishers. Her expertise includes print-to-digital transformations, accessibility, and business process outsourcing. She holds a certificate in Disruptive Strategy from Harvard.

She was named Sales Excellence Leader of the Year for generating over $20 million in annual revenue.

Personality Overview

Objective Thinker

Generally Skeptic

Features Driven

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Digital Publishing
Her career at Straive and Pearson has been dedicated to developing digital workflows and leading print-to-digital transformations for publishers.
Educational Technology
Drives sales and business development by focusing on strategic digital services like instructional design for educational clients.
Accessibility Solutions
A key focus of her current role involves developing and selling strategic digital services that ensure content accessibility.

Media Appearances

Allyson has no verified media appearances

Work History

1-2016
Vice President of Sales at Straive
1-2014 - 10-2015
Director of Program and Content Planning, Enterprise Architecture and Core Platforms at Pearson plc
12-2012 - 1-2014
Director of Program Planning, Content Management Services at Pearson plc
10-2006 - 12-2012
Director of Media at Pearson plc

Education

6-2022 - 7-2022
Other; Certificate in Disruptive Strategy with Clayton Christensen from Harvard
Graphic Design from The Art Institutes

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President of Sales at Straive
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Insights For Selling To Allyson

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allyson is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Allyson

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Allyson move?

  • If convinced, they can reach decisions quite fast.
  • Can Allyson take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Allyson

Personality Compatibility


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