Dennis Bragfeldt

Questioner
DISC Type : c

Chief Architect, Topgolf at Topgolf

Dallas, Texas, United States

Overview

Dennis Bragfeldt is a technology leader with a deep history in golf technology, currently serving as Chief Architect at Topgolf. His career progressed from a Software Developer at Protracer AB to key architectural and directorial roles at Toptracer after its acquisition. He also co-founded Fathom Technologies Inc. , acting as its CTO.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Software Observability
Publicly endorsed software observability platforms, emphasizing the importance of cost-efficient data ingestion and tying telemetry data to architecture.
Golf Technology
Has built his career on developing and leading the technology behind ball-tracking systems, from the early days at Protracer to Topgolf's global platform.
System Architecture
As Chief Architect, his primary focus is on the high-level design and technical strategy for Topgolf's extensive and interconnected systems.

Media Appearances

Dennis has no verified media appearances

Work History

1-2024
Chief Architect, Topgolf at Topgolf
6-2022 - 6-2023
Co-founder and CTO at Fathom Technologies Inc.
2-2019 - 1-2024
Director of Range Technologies at Toptracer
4-2016 - 2-2019
Chief Software Architect at Topgolf Sweden / Toptracer
1-2013 - 4-2016
Software Developer at Protracer AB

Education

2011 - 2014
Bachelor's degree from KTH Royal Institute of Technology
2010 - 2011
Software Engineering from Embry-Riddle Aeronautical University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Chief Architect, Topgolf at Topgolf
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Insights For Selling To Dennis

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dennis is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dennis

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dennis move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dennis take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dennis

Personality Compatibility


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