Desi Cherkezova

Sharpshooter
DISC Type : DC

Co-Founder/Owner at Imerssa creative studio

Bulgaria

Overview

Desi Cherkezova is the Co-Founder and Owner of Imerssa creative studio, specializing in upgrading the brand visuals and websites for founders and consultants. With a Masters degree from the University of National and World Economy, she focuses on creating high-end brand identities. Clients describe her as creative, detail-oriented, and empathetic.

Desi is a reflective individual who values authenticity and human connection in business. She often writes about personal growth, highlighting the importance of patience in both life and work. She believes a brands presence should be a true reflection of the person and their core values, not just their services.

Unique fact: Desi won an award for creating a brand for knit socks, called "Freelance baba", with a zero-dollar budget.

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

High-End Branding
Her core business helps founders and consultants transform their brand presence from "good enough" to a premium level that attracts high-value clients.
Founder Identity
Focuses on ensuring a founder's brand and website genuinely reflect who they are, their values, and their unique approach to business.
Authentic Connection
Believes people buy from people, not businesses, and emphasizes creating brands that allow for genuine human connection with the person behind the service.

Media Appearances

Desi has no verified media appearances

Work History

Co-Founder/Owner at Imerssa creative studio
Social Media Specialist & Content Creator at Freelance (Self employed)
Social Media Manager at Healthcare Company Borola
2-2012 - 6-2013
Cofounder at Списание "VIP"

Education

2014 - 2015
Master's degree from University of National and World Economy (UNWE), Sofia
2009 - 2013
Bachelor's of business information system from Economic University Varna

More Information

Social Presence :

Prographics :

Exp : 1 Location : Bulgaria Job Level : Junior Designation : Co-Founder/Owner at Imerssa creative studio
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Insights For Selling To Desi

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Desi is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Desi

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Desi move?

  • If convinced, they can reach decisions quite fast.
  • Can Desi take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Desi

Personality Compatibility


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