Devin Selte, CCE

Initiator
DISC Type : Di

Managing Director, Central North at ATB Financial

Canada

Overview

Devin Selte is the Managing Director for Central North at ATB Financial, where he provides leadership to over 80 staff members across 10 branches. With a Certified Chief Executive (CCE) designation and education from the University of Virginia Darden School of Business, colleagues describe him as inspired, committed, and collaborative.

Outside of work, Devin is a passionate "hockey dad" who is deeply involved in his communitys sports scene. He recently celebrated the conclusion of his sons minor hockey career, a journey that has shaped his familys life. He actively supports and participates in local community and youth sports events.

He is the Chair of the Alberta Elite Hockey League (AEHL), unifying elite levels of hockey across the province.

Personality Overview

Friendly Challenger

Risk-Accepting

Conviction Driven

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Leadership Development
His personal motto is "Be an investor in people. " He leads a large team, focuses on coaching, and has a history of developing young leaders in the industry.
Youth Hockey
A dedicated hockey parent and the Chair of the Alberta Elite Hockey League (AEHL), he is passionate about providing positive experiences for young athletes on and off the ice.
Community Banking
With a long career in credit unions and community-focused banking, he actively hosts meetings and events to better understand and support the local communities his branches serve.

Media Appearances

Devin has no verified media appearances

Work History

1-2023
Managing Director, Central North at ATB Financial
5-2016 - 5-2022
Senior Manager, Member Experience and Analytics at Servus Credit Union
10-2015 - 5-2016
Community Branch Manager at Servus Credit Union
9-2014 - 10-2015
Branch Manager at Servus Credit Union
9-2013 - 9-2014
Assistant Branch Manager at Servus Credit Union

Education

2012 - 2014
Certified Chief Executive (CCE) from The Credit Union Executives Society - Certified Chief Executive
2014 - 2014
CUES CEO Institute III: Strategic Leadership Development from University of Virginia Darden School of Business

More Information

Social Presence :

Prographics :

Exp : 26 Location : Canada Job Level : Mid-senior Designation : Managing Director, Central North at ATB Financial
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Insights For Selling To Devin

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Devin is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Devin

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Devin move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Devin take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Devin

Personality Compatibility


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