Deyang Leong

Evaluator
DISC Type : SDC

Senior Director at Cushman & Wakefield

Singapore

Overview

Deyang Leong is the Senior Director and Co-Head of Commercial Leasing at Cushman & Wakefield, where he provides strategic expertise on the Singapore office market. A graduate of the National University of Singapore, he is a skilled negotiator whose clients describe his service as professional, prompt, and impeccable.

Beyond his leasing role, Deyang is a vocal advocate for gender equity and stays informed on market dynamics through publications like The Wall Street Journal. He has deepened his industry knowledge by earning a Professional Certificate in Real Estate Investing from Singapore Management University, reflecting a broader interest in the sector.

He was awarded the Huttons-NUS Marketing Medal and Prize for being the Best Student in Real Estate Marketing and Negotiation.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Singapore Office Market
As Co-Head of Commercial Leasing, he provides expert commentary on market trends, vacancy rates, and the impact of economic factors on office demand in Singapore.
Workplace Strategy
He shares content on the future evolution of the office and helps clients align their workplace with hybrid work models and cost-reduction strategies.
Real Estate Marketing
Employs modern digital tools, including immersive virtual staging and marketing videos, to showcase commercial properties for lease.

Media Appearances

Deyang has no verified media appearances

Work History

3-2022
Senior Director at Cushman & Wakefield
1-2020 - 12-2021
Associate Director (Commercial) at Savills Singapore
1-2018 - 12-2019
Senior Manager (Commercial) at Savills Singapore
1-2017 - 12-2017
Manager (Commercial) at Savills Singapore
3-2015 - 12-2016
Assistant Manager (Commercial) at Savills Singapore

Education

2009 - 2013
Bachelor’s Degree from National University of Singapore
2020 - 2020
Professional Certificate in Real Estate Investing from Singapore Management University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Singapore Job Level : Senior Designation : Senior Director at Cushman & Wakefield
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Insights For Selling To Deyang

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deyang is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Deyang

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Deyang move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Deyang take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Deyang

Personality Compatibility


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