Dhananjay Kumar in

Dhananjay Kumar

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Marketing Lead at ChainGPT
📍 Greater Bengaluru Area, India

Dhananjay is a Crypto Growth & Marketing Manager at ChainGPT, specializing in Web3 go-to-market strategies. An alumnus of Poornima College of Engineering, he excels in scaling communities, designing viral narratives, and driving user adoption in DeFi and AI-native protocols without relying on ad spend.

Based on his thought leadership, Dhananjay is a principled and direct communicator who values substance over hype. He frequently shares insights on building sustainable projects, emphasizing long-term distribution engines and robust user retention loops over short-term traction, reflecting a deep care for the ecosystems health.

He has successfully built crypto communities from zero to over 230, 000 members with a $0 advertising budget.

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Experience
1 Years
Current Role
Marketing Lead
Job Level
Junior
Location
Greater Bengaluru Area, India
Personality Overview

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Decision Approach
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Priorities

Topics Dhananjay cares about

Community-Led Growth
He specializes in taking projects from unknown to widely discussed by organically scaling communities and designing viral narratives without ad spend.
Crypto GTM Strategy
He is critical of simplistic go-to-market plans, advocating for building strong onboarding, retention, and feedback loops for sustainable success.
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Career

Work history

12-2025
Marketing Lead
ChainGPT
6-2025 - 11-2025
Head of Growth, Marketing and Socials
Nethara Labs
10-2024 - 5-2025
Growth Manager
Hype
10-2024 - 5-2025
Growth Strategist
Mode Network
10-2024 - 5-2025
Marketing
Mode Network
In the press

Media appearances

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Education
6-2015 - 3-2019
Bachelor of Technology - BTech
Poornima College of Engineering
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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