Japke-d. Bouma

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DISC Type : cd

Columniste, schrijfster en spreekster at NRC Media

Netherlands

Overview

Japke-d. Bouma is a bestselling author and prominent columnist for NRC, specializing in dissecting modern work culture, office jargon, and career dynamics with a humorous and sharp-witted style. A University of Groningen alumna, she has sold over 250, 000 books and also creates and performs her own theatrical shows based on her work.

Beyond her writing, she is a theater maker, translating her columns into live performances and lectures across the Netherlands. She lives in Utrecht with her two cats, Bingo and Mazzel, and has a daughter studying in Groningen, following in her footsteps. Her interests include a wide range of music from classical to contemporary artists.

She ironically refers to herself with titles like "Goeroe" and "kantooramazone" (office amazon), reflecting her satirical take on corporate self-importance.

Personality Overview

Judgemental

Demanding

Upfront

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Office Language & Clichés
Her core subject as a bestselling author and columnist, hilariously deconstructing corporate jargon or "jeuktaal" (itchy language) in her NRC columns, books, and lectures.
Modern Work Culture
Analyzes topics like work-life balance, career development, leadership, and inter-generational dynamics on the work floor in her popular weekly columns.
Gender Dynamics at Work
A key theme in her writing and theater shows, where she explores stereotypes and advocates for more equal and effective collaboration between men and women.

Media Appearances

Japke-d. has no verified media appearances

Work History

9-2022
Columniste, schrijfster en spreekster at NRC Media
9-2016
Rockstar, goeroe, kantooramazone at NRC Media
9-2021
Columnist en eindredacteur @NRC at NRC Media
8-2011 - 11-2012
coördinator centrale nieuwsredactie 'middentafel' at NRC Handelsblad
5-2009 - 8-2011
coordinator at nrc.next

Education

1994 - 1994
Education details unavailable from Postdoctorale Opleiding Dagbladjournalistiek Rotterdam
1988 - 1993
master from University of Groningen

More Information

Social Presence :

Prographics :

Exp : 25 Location : Netherlands Job Level : N/A Designation : Columniste, schrijfster en spreekster at NRC Media
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Insights For Selling To Japke-d.

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Japke-d. is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Japke-d.

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Japke-d. move?

  • Their decision making speed is somewhere in the middle.
  • Can Japke-d. take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Japke-d.

Personality Compatibility


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