Jos Ahlers

Questioner
DISC Type : c

Companion at YOUR creative business company

Amsterdam, North Holland, Netherlands

Overview

Jos Ahlers is a communication strategist, author, and keynote speaker specializing in Generation Z. As a Companion at YOUR© creative business company, he leverages his PhD in Psychology from the University of Amsterdam to develop cross-media campaigns and advise companies on positioning and brand identity.

He is described as intellectually rigorous yet friendly and is passionate about bridging the gap between strategy and creative execution. He is a frequent guest lecturer at universities like UvA, VU, and Nyenrode, sharing his insights on generational dynamics with future business leaders.

An influential expert in his field, he has co-authored four bestselling books detailing the rise and impact of Generation Z.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Understanding Gen Z
His primary professional focus, having conducted over a decade of research and authored multiple books on how this generation thinks, behaves, and reshapes the workplace.
Generational Dynamics
Explores how the four generations currently in the workplace can collaborate effectively, turning generational differences into a source of innovation and strength for organizations.
Communication Strategy
A core tenet of his career, he advises companies on positioning, branding, and reputational management, translating complex strategies into compelling creative work.

Media Appearances

Jos has no verified media appearances

Work History

1-2021
Companion at YOUR creative business company
9-2015
Self Employed at Jos Ahlers Advies
Partner at House of Generations
3-2015 - 8-2022
Partner at theLabs
1-2012 - 9-2015
Senior Strategy Director at N=5

Education

1983 - 1994
PhD from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 13 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Companion at YOUR creative business company
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Insights For Selling To Jos

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jos is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jos

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jos move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jos take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jos

Personality Compatibility


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