Jeroen Van der Geest

Judge
DISC Type : Dc

Author at Handboek AI

Noordwijk-Binnen, South Holland, Netherlands

Overview

Jeroen is a tech entrepreneur and AI specialist focused on making artificial intelligence practical for businesses. With a career spanning over 25 years, he founded and successfully sold a fast-growing software company and now consults on AI strategy. He is a certified Professional Scrum Master, and colleagues describe him as creative, reliable, and a strong technical leader.

Outside of his AI work, Jeroen is a serial entrepreneur who recently founded Fête du Café, a European marketplace for coffee, despite having no prior industry knowledge. This venture reflects his passion for building new things from the ground up. He is also a father and a music lover.

Unique fact: Jeroen has been programming in Adobe ColdFusion since the 1990s, when he worked for one of the first internet providers in the Netherlands.

Personality Overview

Features Driven

Demanding

Quality Focused

They like to stay in control of the negotiation or defining of the terms.  They respond well to strong and respectful communication. They are less concerned about the product and more about its potential impact.

Topics They Care About

Practical AI Adoption
Author of "Handboek AI voor ondernemers, " he focuses on helping businesses implement AI tools that save time and improve processes, rather than focusing on theory.
Serial Entrepreneurship
He finds deep satisfaction in building companies from scratch, having founded a successful software firm he sold in 2020 and more recently, a coffee marketplace.
The Coffee Business
As the founder of Fête du Café, he is actively building a marketplace to connect local roasters with consumers, showing a strong interest in e-commerce and the coffee industry.

Media Appearances

Jeroen has no verified media appearances

Work History

9-2025
Author at Handboek AI
8-2020
AI-consultant · Aanjager van praktische AI-oplossingen voor ondernemers at UJDBF
9-2021
Founder at House of ColdFusion
7-2023 - 10-2025
Founder at Fête du Café
9-2024 - 9-2025
Head of Delivery at Inpact

Education

Jeroen has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : Noordwijk-Binnen, South Holland, Netherlands Job Level : Leadership Designation : Author at Handboek AI
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Insights For Selling To Jeroen

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeroen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jeroen

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jeroen move?

  • If convinced, they can reach decisions quite fast.
  • Can Jeroen take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jeroen

Personality Compatibility


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