Dhiraj Soni

Critic
DISC Type : C

Vice President at Microfinance Industry Network (MFIN)

Bhopal, Madhya Pradesh, India

Overview

Dhiraj Soni is the Vice President for the Central Region at MFIN, bringing 23 years of experience in strategic planning, business development, and collections within the financial sector. He has a background in leadership and change management from the Indian Institute of Management, Indore, and is skilled in public policy engagement and risk management.

Outside of work, Dhiraj follows Indian cricket, particularly celebrating the success of the womens team. He also has a spiritual side, having recently undertaken a family pilgrimage to Vrindavan to receive blessings from a revered guru, Sadguru Premanand Ji Maharaj.

He has a unique expertise that combines high-level business strategy with hands-on experience in hard bucket collection and recovery.

Personality Overview

Critic

Precise

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Microfinance Policy
His role at MFIN involves strategic alliances, advocacy efforts, and contributing to the public policy-making process for the microfinance industry.
Collections & Recovery
A core specialty throughout his career, having held senior roles like Head of Collections and AVP Collections, focusing on hard bucket recovery.
Risk Management
His previous role involved managing risk for the Indian Microfinance industry by forming partnerships with government and private financial players.

Media Appearances

Dhiraj has no verified media appearances

Work History

2-2025
Vice President at Microfinance Industry Network (MFIN)
9-2019 - 4-2025
Assistant Vice President at Microfinance Industry Network (MFIN)
6-2019 - 9-2019
Head Collections at SRG HOUSING FINANCE LIMITED
6-2015 - 6-2019
Associate Vice President Collections at Jana Small Finance Bank
11-2014 - 6-2015
Asst General Manager Recovery & Sales (Madhya Pradesh,Maharastra,Gujrat & Rajasthan) at ADMANUM FINANCE PUBLIC LTD COMPANY

Education

leadership and Change Management from Indian Institute of Management, Indore
2007 - 2009
Graduation from Barkatullah Vishwavidyalaya

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bhopal, Madhya Pradesh, India Job Level : Senior Designation : Vice President at Microfinance Industry Network (MFIN)
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Insights For Selling To Dhiraj

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dhiraj is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Dhiraj

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Dhiraj move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dhiraj take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dhiraj

Personality Compatibility


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