Di Mo

Examiner
DISC Type : cs

Vice President of Sales - APAC at 10x Genomics

San Diego County, California, United States

Overview

Di Mo serves as the Vice President of Sales for the APAC region at 10x Genomics, leveraging a PhD from the University of Pittsburgh. He has a strong background in life sciences and the global genomics market, with a career focused on strategic alliances, global distribution, and sales leadership.

He is motivated by a belief that his work can change the world and values curiosity and courage. Outside of work, he maintains a strong affinity for his alma mater, the University of Pittsburgh, and actively supports its community.

He is bilingual in English and Chinese, which is a significant asset in his leadership role covering the APAC market.

Personality Overview

Status Quo Seeker

Late Adopter

Tough To Convince

They are thorough and always follow a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

APAC Market Expansion
As VP of Sales for APAC, his primary focus is on driving revenue and strategic growth across the Asia-Pacific region.
Genomics Innovation
His career at Illumina and 10x Genomics, along with his scientific background, shows a deep investment in advancing life science technologies.
Commercial Operations
His experience as Chief of Staff to the CCO indicates a strong focus on optimizing the effectiveness of a global commercial organization.

Media Appearances

Di has no verified media appearances

Work History

5-2024
Vice President of Sales - APAC at 10x Genomics
2-2022 - 5-2024
Chief of Staff, Commercial & Director, Global Distribution at 10x Genomics
10-2020 - 2-2022
Associate Director, Global Distribution and Strategic Partnerships at 10x Genomics
3-2015 - 11-2018
Channel Development Manager at Illumina
9-2013 - 3-2015
Inside Sales Representative at Illumina

Education

2007 - 2012
PhD from University of Pittsburgh
2003 - 2007
B.S from Zhejiang University

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Diego County, California, United States Job Level : Senior Designation : Vice President of Sales - APAC at 10x Genomics
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Insights For Selling To Di

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Di is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Di

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Di move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Di take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Di

Personality Compatibility


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