Diana Godt

Inquirer
DISC Type : cd

Brand Manager at Arla Foods

Central Denmark Region, Denmark

Overview

Diana Godt is an experienced Brand Manager at Arla Foods with a strong background in the retail industry. She spent eight years at Salling Group, where she specialized in brand management and concept development for Bilka. She holds a Masters degree from Aarhus University and excels in building strong professional relationships.

An outgoing and ambitious person, Diana appears to enjoy team-based fitness activities, having participated in a relay race with colleagues from Arla Foods. She is adept at working in dynamic environments and is comfortable with both strategic and operational tasks, demonstrating a goal-oriented approach.

After dedicating eight years to shaping brand concepts at a leading Danish retailer, she transitioned to the food production side with Arla Foods.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Retail Brand Strategy
Her career is centered on brand management, with 8 years of experience leading brand and concept development for major Danish retailer Bilka.
Concept Development
Previously held roles as both Brand Manager and Project Manager focusing on Branding & Concept, indicating a core expertise in this area.
Customer Loyalty Programs
Showcased initiatives like BilkaToGo home delivery and the BilkaPlus membership program, highlighting a focus on enhancing customer convenience and value.

Media Appearances

Diana has no verified media appearances

Work History

6-2024
Brand Manager at Arla Foods
8-2019 - 5-2024
Brand Manager, Bilka Marketing - Branding & Concept at Salling Group
12-2015 - 7-2019
Project Manager, Bilka Marketing - Branding & Concept at Salling Group
1-2015 - 11-2015
Project Manager at BESTSELLER
9-2013 - 12-2014
Team Leader, Dispatch & Consulting at CompuGroup Medical A/S Denmark

Education

2008 - 2010
Master's degree from Aarhus University
2005 - 2008
Bachelor of economics and business administration from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Central Denmark Region, Denmark Job Level : Middle Designation : Brand Manager at Arla Foods
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Diana

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • Their decision making speed is somewhere in the middle.
  • Can Diana take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Diana

Personality Compatibility


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