Diana Parafiniuk

Commander
DISC Type : D

Board of Trustees Member at AESA (Association of Educational Service Agencies)

Flagstaff, Arizona, United States

Overview

Diana Parafiniuk is a founder and brand builder at the intersection of EdTech and Telehealth. As Chief Innovation Officer at E-Therapy, she developed a proprietary platform to provide educational and mental health services, leading the company to a successful acquisition. She holds a Masters degree from Northern Arizona University and a Human-Centered AI Leadership Certification.

Diana is passionate about elevating women in business and is a member of Chief, a network for senior executive women. Her work is driven by a mission to address critical student needs and support education systems, stemming from her direct experience as a therapist. She is a regular speaker at national conferences on technology and human potential.

She has been named one of The Top 50 Women Leaders of Arizona.

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

EdTech Innovation
Founded E-Therapy and built its proprietary telehealth platform, eQUIP, to provide proactive support to students in education systems.
Telehealth Services
A leader in the telehealth sector, focused on launching and scaling related services for educational and behavioral health.
Women's Leadership
Recognized with multiple awards for women leaders and is a member of Chief, a private network for senior executive women.

Media Appearances

Diana has no verified media appearances

Work History

7-2024
Board of Trustees Member at AESA (Association of Educational Service Agencies)
7-2024
Chief Member at Chief
4-2022
Board Member at E-Therapy
4-2022 - 3-2024
Chief Innovation Officer at E-Therapy
6-2017 - 4-2022
Founder | COO + CMO at E-Therapy

Education

Education details unavailable from Emerson College
Master's degree from Northern Arizona University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Flagstaff, Arizona, United States Job Level : N/A Designation : Board of Trustees Member at AESA (Association of Educational Service Agencies)
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Diana

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Diana take some risk or not?

  • The risks don’t matter much to them.

You And Diana

Personality Compatibility


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