Diana Serrano

Pioneer
DISC Type : dis

Head of Demand Generation at Service Champions Heating Cooling Water Electrical NorCal

Pleasanton, California, United States

Overview

Diana has no verified overview

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Diana has no verified topics they care about

Media Appearances

Diana has no verified media appearances

Work History

12-2024
Head of Demand Generation at Service Champions Heating Cooling Water Electrical NorCal
11-2023
Senior Marketing Manager at Service Champions Heating Cooling Water Electrical NorCal
8-2023 - 10-2023
Travel at Career Break
11-2020 - 7-2023
Senior Marketing Manager at Accelerize 360
12-2019 - 11-2020
Marketing Content Manager at Airkit

Education

2013 - 2015
Bachelor's degree from The Johns Hopkins University - Carey Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Pleasanton, California, United States Job Level : Mid-senior Designation : Head of Demand Generation at Service Champions Heating Cooling Water Electrical NorCal
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Diana

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They are generally fast movers and can take quick decisions
  • Can Diana take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Diana

Personality Compatibility


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