Diane Bindreiter

Energizer
DISC Type : I

Sr. Shopper Marketing Manager at The Goodyear Tire & Rubber Company

Greater Cleveland, United States

Overview

Diane Bindreiter is a Senior Shopper Marketing Manager at The Goodyear Tire & Rubber Company, specializing in strategic planning, sales promotion, and creative development. A graduate of Kent State University, she is a proactive problem solver skilled at increasing in-store conversions and is consistently rated an "Exceptional Performer".

She demonstrates a keen interest in staying abreast of the latest business strategies and insights, following publications like the Harvard Business Review to inform her marketing perspective.

During her time as a Channel Sales Account Manager, she successfully planned and executed three major ICON product launches for Sears.

Personality Overview

Believer

Relationship Oriented

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Shopper Marketing
Her career is centered on developing shopper marketing initiatives that build brand presence and drive in-store sales for Goodyear.
Retailer Account Strategy
Has extensive experience planning and executing promotional and new product strategies for major retail accounts like Walmart, Sam's Club, and Sears.
National Promotional Campaigns
Focuses on the strategic development and management of large-scale promotional campaigns that leverage consumer insights and brand assets.

Media Appearances

Diane has no verified media appearances

Work History

5-2011
Sr. Shopper Marketing Manager at The Goodyear Tire & Rubber Company
5-2008 - 5-2011
Customer Marketing Planner at The Goodyear Tire & Rubber Company
3-2007 - 3-2008
Customer Marketing Analyst at Goodyear
3-2006 - 3-2007
Channel Sales Account Manager at Goodyear
1-2005 - 3-2006
Field Training and Merchandising Manager at Goodyear

Education

1983 - 1988
Bachelor of Arts (B.A.) from Kent State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Cleveland, United States Job Level : Middle Designation : Sr. Shopper Marketing Manager at The Goodyear Tire & Rubber Company
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Insights For Selling To Diane

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diane is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Diane

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Diane move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Diane take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Diane

Personality Compatibility


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