Diane Blinkhorn

Inquirer
DISC Type : cd

Director at FutureView Marketing Ltd

Greater Oxford Area, United Kingdom

Overview

Diane Blinkhorn is the Director of FutureView Marketing Ltd, offering expert marketing consultancy informed by her experience as a Global Marketing Director. An alumna of Saïd Business School, University of Oxford, she is described by colleagues as a persuasive, innovative, and deeply professional leader with a unique understanding of global strategy.

She is known for her unique ability to communicate a vision in a compelling message, allowing others to experience it in multiple dimensions.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Global Brand Strategy
Her experience as a Global Marketing Director involved harmonizing brand identity across the UK, Europe, AsiaPac, and the Americas, adapting to regional business differences.
Customer-Centric Marketing
Focuses on insight and customer proposition development to deliver plans that achieve desired business results for her clients.
UK Economic Climate
She has publicly expressed the need for clarity and certainty for UK businesses to build confidence and navigate economic downturns.

Media Appearances

Diane has no verified media appearances

Work History

11-2015
Director at FutureView Marketing Ltd
1-2007 - 10-2015
Global Marketing Director at Bibby Financial Services Ltd
1-2007 - 6-2012
European Marketing Director at Bibby Financial Services Ltd
10-2001 - 12-2006
UK Marketing Director at Bibby Financial Services Ltd
Marketing Communications Manager at Lloyds Banking Group

Education

2011 - 2012
Masters from Saïd Business School, University of Oxford
1986 - 1990
BA Hons from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Oxford Area, United Kingdom Job Level : Mid-senior Designation : Director at FutureView Marketing Ltd
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Insights For Selling To Diane

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diane is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Diane

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Diane move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Diane take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Diane

Personality Compatibility


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