Dianna Sorby

Trailblazer
DISC Type : DI

Global Sales Operations Manager- SCOE Demand Gen. (c) Cisco at Cisco

United States

Overview

Dianna is a Global Sales Operations Manager at Cisco, specializing in high-performing partner programs at the intersection of channel sales and AI. With deep expertise in the Cisco ecosystem, she has a proven record of driving partner engagement and optimizing sales processes. People who have worked with her describe her as innovative, creative, and solution-oriented.

She is a vocal advocate for artificial intelligence, particularly tools like Claude, and actively shares her thoughts on the future of technology, such as the implications of space-based data centers. This reflects a keen interest in how innovation is shaping the world.

She hired, trained, and mentored a sales team that grew its pipeline by 100%, enabling a startup to execute a SPAC merger and go public.

Personality Overview

Informal

Persuasive

Assertive

A combination of speed and relationship gets the best response from them.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

AI Adoption
Considers herself an "AI Influencer" and publicly states that professionals not using AI are missing out. She is particularly enthusiastic about the capabilities of tools like Claude.
Channel Partner Success
Her career has centered on managing and enabling strategic channel partners at companies like Cisco, NetBrain, and Presidio, with a focus on driving growth and engagement.
Sales Operations
Focuses on creating operational efficiencies and optimizing sales processes to support demand generation and improve partner experiences, as seen in her roles at Cisco and Rubicon.

Media Appearances

Dianna has no verified media appearances

Work History

3-2022
Global Sales Operations Manager- SCOE Demand Gen. (c) Cisco at Cisco
11-2019 - 3-2022
Sales Operations Manager at Rubicon
5-2016 - 11-2019
Global Account Executive at NetBrain Technologies Inc.
4-2014 - 3-2016
Business Development Manager at NetXperts Inc.
12-2011 - 3-2014
Enterprise Regional Business Development Manager at Presidio

Education

Electrical from Seminole State College of Florida

More Information

Social Presence :

Prographics :

Exp : 32 Location : United States Job Level : Middle Designation : Global Sales Operations Manager- SCOE Demand Gen. (c) Cisco at Cisco
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Insights For Selling To Dianna

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dianna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dianna

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Dianna move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Dianna take some risk or not?

  • If necessary, they will be ready to take risks.

You And Dianna

Personality Compatibility


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