Diego Fernández Fernández

Energizer
DISC Type : I

Head of Engineering at Buendía

Greater Madrid Metropolitan Area, Spain

Overview

Diego Fernández Fernández is the Head of Engineering at Buendía, with a background that includes progressing from a Developer to an Engineering Manager at BeBanjo. He holds a bachelors degree from the Universidad de Oviedo and is committed to being well-versed across UX, front-end development, and metrics to inform his technical decisions.

Outside of his formal roles, Diego is a passionate software enthusiast and self-described fan of the Emacs editor and its community. He values deep technical knowledge and enjoys engaging with other professionals in the field. He has a core belief in making decisions based on science and evidence.

He recently held a public conversation with Protesilaos Stavrou, a prominent figure in the Emacs community whose work he greatly admires.

Personality Overview

Full Of Energy

Believer

Imaginative

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Engineering Leadership
Demonstrates a clear career path from developer to team lead, manager, and now Head of Engineering, showing a focus on leading technical teams.
Holistic Web Development
He strives to be well-versed in UX, front-end, and metrics, indicating an interest in the entire web project lifecycle, not just a single component.
Emacs & Open Source
He is a vocal fan of the Emacs editor and its community, highlighting a passion for powerful, customizable, and often open-source development tools.

Media Appearances

Diego has no verified media appearances

Work History

2-2025
Head of Engineering at Buendía
1-2023 - 2-2025
Engineering Manager at BeBanjo
2-2019 - 2-2023
Projects Team Lead at BeBanjo
5-2016 - 2-2019
Developer at BeBanjo
6-2015 - 5-2016
Product Developer at BeMate

Education

2002 - 2007
Bachelor's degree from Universidad de Oviedo

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : Head of Engineering at Buendía
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Diego

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Diego take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Diego

Personality Compatibility


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