Diego Polanco

Evaluator
DISC Type : CDS

Senior Experience Analytics & Optimisation Consultant at Valtech

Madrid, Community of Madrid, Spain

Overview

Diego is a Senior Experience Analytics & Optimisation Consultant at Valtech with over 12 years of experience in data analysis, CRO, and e-commerce across international markets. Colleagues describe him as analytical, proactive, and intelligent. He holds a certificate from The London School of Economics and Political Science.

Outside of his technical career, Diego has a diverse background that includes a diploma in Acting and a past role as an entrepreneur. He is driven by continuous learning and recently completed the McKinsey Forward Program to enhance his leadership and problem-solving skills.

Unique fact: Diego is a former member of the Guatemalan national baseball team, having played from 2007 to 2011.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Conversion Rate Optimization
His entire career focuses on data-driven CRO. He recently shared a case study on how highlighting best-sellers improved an e-commerce client's conversions.
Data & Analytics
He is an expert in leveraging tools like GA4, Adobe Analytics, and Looker Studio to analyze user behavior and inform strategic business decisions.
E-commerce Strategy
He actively shares insights on e-commerce trends, such as effective discount code strategies, to enhance customer experience and drive online sales.

Media Appearances

Diego has no verified media appearances

Work History

11-2025
Senior Experience Analytics & Optimisation Consultant at Valtech
4-2025 - 8-2025
Analytics & Conversion Senior Consultant at Converteo
5-2023 - 3-2025
Conversion Rate Optimization (CRO) Consultant at Making Science
6-2022 - 5-2023
Data & CRO Consultant at Making Science
7-2021 - 6-2022
Digital Analyst at fiftyx

Education

2018 - 2018
Certificado from The London School of Economics and Political Science (LSE)
2021 - 2021
Marketing Technologist from Gen/D | Data, Design & Digital

More Information

Social Presence :

Prographics :

Exp : 4 Location : Madrid, Community of Madrid, Spain Job Level : Junior Designation : Senior Experience Analytics & Optimisation Consultant at Valtech
URL has been copied!

Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Diego

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Diego take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Diego

Personality Compatibility


Other Valtech Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.