Diego Polanco in

Diego Polanco

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Senior Experience Analytics & Optimisation Consultant at Valtech
📍 Madrid, Community of Madrid, Spain

Diego is a Senior Experience Analytics & Optimisation Consultant at Valtech with over 12 years of experience in data analysis, CRO, and e-commerce across international markets. Colleagues describe him as analytical, proactive, and intelligent. He holds a certificate from The London School of Economics and Political Science.

Outside of his technical career, Diego has a diverse background that includes a diploma in Acting and a past role as an entrepreneur. He is driven by continuous learning and recently completed the McKinsey Forward Program to enhance his leadership and problem-solving skills.

Unique fact: Diego is a former member of the Guatemalan national baseball team, having played from 2007 to 2011.

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Experience
4 Years
Current Role
Senior Experience Analytics & Optimisation Consultant
Job Level
Junior
Location
Madrid, Community of Madrid, Spain
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Diego cares about

Conversion Rate Optimization
His entire career focuses on data-driven CRO. He recently shared a case study on how highlighting best-sellers improved an e-commerce client's conversions.
Data & Analytics
He is an expert in leveraging tools like GA4, Adobe Analytics, and Looker Studio to analyze user behavior and inform strategic business decisions.
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Career

Work history

11-2025
Senior Experience Analytics & Optimisation Consultant
Valtech
4-2025 - 8-2025
Analytics & Conversion Senior Consultant
Converteo
5-2023 - 3-2025
Conversion Rate Optimization (CRO) Consultant
Making Science
6-2022 - 5-2023
Data & CRO Consultant
Making Science
7-2021 - 6-2022
Digital Analyst
fiftyx
In the press

Media appearances

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Education
2018 - 2018
Certificado
The London School of Economics and Political Science (LSE)
2021 - 2021
Marketing Technologist
Gen/D | Data, Design & Digital
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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