Diego Sanchez

Commander
DISC Type : D

President at HW Media

Brooklyn, New York, United States

Overview

Diego Sanchez is the President of HW Media, the parent company of HousingWire. A digital media veteran with an MBA from Columbia Business School, he has successfully shifted the companys focus from advertising to a diversified model of subscriptions and executive events. People who have worked with him describe him as a key ingredient for success.

Originally from a background in education before his media career, Diego now lives in Brooklyn, NY, with his wife and two boys. He has fully immersed himself in the housing sector over the past several years, learning to love its complexities, from government regulation to market disruption.

Unique fact: Before entering the media industry, Diego worked in both nonprofit and for-profit education.

Personality Overview

Decisive

Impact-Driven

Candid & Clear

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Housing Market Data
He emphasizes making housing professionals "local data enabled" and spearheaded the acquisition of data firm Altos Research to integrate real-time local data into HW Media's products.
Digital Media Strategy
He has transformed HW Media's business model, growing subscription and event revenue to be more than half of the company's total income, reducing reliance on advertising.
AI in Journalism
He views AI as a significant opportunity and has integrated AI-enabled analysis directly into HousingWire's intelligence products to help users interpret data visualizations.

Media Appearances

Episode 6: Diego Sanchez, President of HW Media. Featured in Apple Podcasts

See Now

Diego Sanchez: HousingWire President shares the full picture. Featured in HW Media

See Now

Work History

10-2018
President at HW Media
10-2017 - 9-2018
Chief Executive Officer at Adtelligent Inc.
9-2014 - 8-2017
Executive Director of Digital Partnerships and Programmatic Revenue at Rodale Inc.
7-2010 - 8-2014
General Manager, Travelzoo Network at Travelzoo
10-2008 - 7-2010
Business Development Manager, Microsoft Online at Microsoft

Education

2004 - 2006
MBA from Columbia Business School
1993 - 1997
BA from Harvard University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Brooklyn, New York, United States Job Level : N/A Designation : President at HW Media
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Diego

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They can take decisions very fast if you manage to convince them.
  • Can Diego take some risk or not?

  • The risks don’t matter much to them.

You And Diego

Personality Compatibility


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