Diksha Sooda

Observer
DISC Type : ic

Founder at reel aura

Coimbatore, Tamil Nadu, India

Overview

Diksha is a dedicated social media manager and the founder of "reel aur, " a social media marketing agency. A graduate of the National Institute of Mass Communication and Journalism, she specializes in digital marketing strategy, content creation, and crafting compelling online narratives to build brand engagement.

Outside of her agency, Diksha is deeply involved in her familys business, often traveling with her father for work. She demonstrates notable resilience by openly sharing her entrepreneurial journey, including its challenges and frustrations. She also enjoys analyzing brand strategies, drawing lessons from shows like Shark Tank India.

Unique fact: Diksha has a newfound respect for entrepreneurs after personally and repeatedly helping her father with the difficult task of collecting overdue payments.

Personality Overview

Curious

Value Driven

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Storytelling
Passionate about crafting compelling brand narratives, she analyzes pitches on Shark Tank India for lessons on innovation, clarity of thought, and creating emotional connections with audiences.
Entrepreneurial Resilience
As the founder of "reel aur, " she openly posts about her own experiences with business rejection, framing it as a redirection and a lesson rather than a loss.
Social Media Strategy
Her core professional expertise. She founded a social media marketing agency and has held multiple roles as a manager and specialist for various businesses.

Media Appearances

Diksha has no verified media appearances

Work History

10-2025
Founder at reel aura
2-2025
Social Media Manager at NEOMOD
12-2023 - 2-2025
Social Media Marketing Specialist at Brand Monk Academy
6-2023 - 8-2023
Social Media Manager at workwithafra
2-2022 - 12-2023
video editior at Artemis Foundation

Education

Bachelor's degree from National Institute of Mass Communication and Journalism

More Information

Social Presence :

Prographics :

Exp : 3 Location : Coimbatore, Tamil Nadu, India Job Level : Leadership Designation : Founder at reel aura
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Insights For Selling To Diksha

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diksha is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Diksha

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Diksha move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Diksha take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Diksha

Personality Compatibility


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