Dirk Beynaerts

Sharpshooter
DISC Type : CD

Advisory Board Member at Pointury

Louvain Metropolitan Area, Belgium

Overview

Dirk Beynaerts is the Chief Information Security Officer at Colruyt Group, bringing over 36 years of IT experience and deep expertise in cybersecurity frameworks like NIS2 and ISO27xx. Colleagues describe him as a true professional, a great motivator, and a go-getter who knows how to achieve clear objectives. He studied Middle Management at Vlerick Business School.

Based on his activities, Dirk appears passionate about corporate social responsibility. He actively shares his companys sustainability initiatives, such as creating greener packaging and community-focused projects, including building schools for students in Indonesia and supporting youth development programs through public-private partnerships.

He is the author of an opinion piece titled, "Hacking a self-driving car is not science fiction. "

Personality Overview

ROI Driven

Rigorous & Demanding

Fast But Analytical

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

Cybersecurity Strategy
As CISO, he is responsible for defining and executing the vision, strategy, and multi-year roadmap for information and cybersecurity at a major retail group.
Retail Innovation
He frequently posts about in-store technological innovations at Colruyt Group, such as their award-winning Smart Cart, easy checkout, and automated storage systems.
Corporate Sustainability
Shares updates on his company's sustainability efforts, including the successful initiative to make nearly all of its private-label packaging recyclable or reusable.

Media Appearances

Dirk has no verified media appearances

Work History

12-2024
Advisory Board Member at Pointury
3-2024
Benelux CISO Governing Body Member at Evanta, a Gartner Company
6-2023
Chief Information Security Officer at Colruyt Group
6-2019 - 6-2023
Director, Delivery Portfolio leader EMEA, IBM Security Services at IBM
1-2019 - 5-2019
European Business Development Executive, IBM X-Force Threat Management at IBM

Education

2007 - 2008
Middle Management Programme from Vlerick Business School
1985 - 1987
Graduate from Katholieke Hogeschool Leuven

More Information

Social Presence :

Prographics :

Exp : 37 Location : Louvain Metropolitan Area, Belgium Job Level : Leadership Designation : Advisory Board Member at Pointury
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Insights For Selling To Dirk

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dirk is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dirk

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Dirk move?

  • They can take decisions very fast if you manage to convince them.
  • Can Dirk take some risk or not?

  • The risks don’t matter much to them.

You And Dirk

Personality Compatibility


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