Dirk Otto

Critic
DISC Type : C

VP Customer Experience, Marketing & Sustainability (interim) at Eurowings

Cologne, North Rhine-Westphalia, Germany

Overview

Dirk Otto is the Head of Marketing at Eurowings, recognized as one of W&Vs Top 100 marketing minds for 2024. With a background at top agencies like BBDO and Saatchi & Saatchi, he is a brand-building expert and certified AI Manager.

He presents himself as a curious, hands-on, and optimistic professional committed to continuous learning. As a self-described "coaching leader, " he focuses on empowering his team, driving change, and fostering a connected and committed work environment.

Dirk was recently named one of the "Top 100 Minds" of 2024 by the prestigious German marketing and media publication W&V.

Personality Overview

ROI Driven

Critic

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Creative Brand Campaigns
Showcases humorous and innovative campaigns like the "Leichtigkeits-Labor" (Lightness Lab), focusing on creating positive, stress-free travel experiences for Eurowings customers.
Omnichannel Marketing
He is a public advocate for effective omnichannel strategies, having recently spoken at the HORIZONT Digital Marketing Days on this topic.
AI in Marketing
Having recently earned both "AI Generalist" and "AI Manager" certifications, he is actively integrating artificial intelligence into his marketing strategies and operations.

Media Appearances

Dirk has no verified media appearances

Work History

11-2023 - 3-2024
VP Customer Experience, Marketing & Sustainability (interim) at Eurowings
11-2018
Head Of Marketing at Eurowings
2-2018 - 11-2018
Director Marketing Consulting at iBeauty by Publicis
7-2014 - 1-2018
Client Service Director at Saatchi & Saatchi
7-2011 - 6-2014
Account Director at DDB

Education

2007 - 2010
Diplom-Kaufmann (FH) from FOM University of Applied Sciences for Economics and Management
2004 - 2007
Advertising Management Assistent from Apprenticeship at Grey Worldwide

More Information

Social Presence :

Prographics :

Exp : 19 Location : Cologne, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : VP Customer Experience, Marketing & Sustainability (interim) at Eurowings
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Insights For Selling To Dirk

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dirk is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Dirk

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Dirk move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Dirk take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Dirk

Personality Compatibility


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