Dirk Otto in

Dirk Otto

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VP Customer Experience, Marketing & Sustainability (interim) at Eurowings
📍 Cologne, North Rhine-Westphalia, Germany

Dirk Otto is the Head of Marketing at Eurowings, recognized as one of W&Vs Top 100 marketing minds for 2024. With a background at top agencies like BBDO and Saatchi & Saatchi, he is a brand-building expert and certified AI Manager.

He presents himself as a curious, hands-on, and optimistic professional committed to continuous learning. As a self-described "coaching leader, " he focuses on empowering his team, driving change, and fostering a connected and committed work environment.

Dirk was recently named one of the "Top 100 Minds" of 2024 by the prestigious German marketing and media publication W&V.

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Experience
19 Years
Current Role
VP Customer Experience, Marketing & Sustainability (interim)
Job Level
Mid-senior
Location
Cologne, North Rhine-Westphalia, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dirk cares about

Creative Brand Campaigns
Showcases humorous and innovative campaigns like the "Leichtigkeits-Labor" (Lightness Lab), focusing on creating positive, stress-free travel experiences for Eurowings customers.
Omnichannel Marketing
He is a public advocate for effective omnichannel strategies, having recently spoken at the HORIZONT Digital Marketing Days on this topic.
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Career

Work history

11-2023 - 3-2024
VP Customer Experience, Marketing & Sustainability (interim)
Eurowings
11-2018
Head Of Marketing
Eurowings
2-2018 - 11-2018
Director Marketing Consulting
iBeauty by Publicis
7-2014 - 1-2018
Client Service Director
Saatchi & Saatchi
7-2011 - 6-2014
Account Director
DDB
In the press

Media appearances

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Education
2007 - 2010
Diplom-Kaufmann (FH)
FOM University of Applied Sciences for Economics and Management
2004 - 2007
Advertising Management Assistent
Apprenticeship at Grey Worldwide
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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