Dr. Max Kownatzki in

Dr. Max Kownatzki

Critic · DISC type C
Chief Executive Officer at Eurowings
📍 Germany

Dr. Max Kownatzki is a multinational aviation CEO and current head of SunExpress, soon transitioning to CEO of Eurowings. An experienced strategist with a PhD and a commercial pilots license, he has held senior roles at Lufthansa and Jetstar. Colleagues describe him as a passionate, high-character professional and a superb strategist.

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Current Role
Chief Executive Officer
Location
Germany
Personality Overview

How Dr. shows up

Negotiator
Precise
Objective Thinker

They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Priorities

Topics Dr. cares about

Aviation Sustainability
He is deeply dedicated to developing environmentally responsible solutions and has overseen initiatives to replace plastics with sustainable alternatives on international flights.
Customer Engagement
Demonstrates a hands-on approach by personally loading surprise gift boxes onto flights and engaging with over 100, 000 fans to choose a new aircraft livery.
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Career

Work history

2-2026
Chief Executive Officer
Eurowings
4-2020 - 1-2026
Chief Executive Officer
SunExpress
1-2017 - 6-2020
Member of the Supervisory Board
Air Dolomiti Spa
2-2015 - 4-2020
Senior Vice President Network & Partnership Management Hub Airlines
Lufthansa
4-2014 - 4-2020
Co-Founder & Chairman of the Advisory Board (previously CEO)
HopAcross
In the press

Media appearances

SunExpress Board of Directors extends CEO Max Kownatzki's term. Featured in SunExpress
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Interview with Dr. Max Kownatzki, SunExpress CEO. Featured in Aviation Turkey
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Education
1998 - 2002
Dr. oec. (PhD)
University of St.Gallen
2000 - 2002
PhD program / Research associate
UC Irvine
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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