Dr. Max Kownatzki

Critic
DISC Type : C

Chief Executive Officer at SunExpress

Germany

Overview

Dr. Max Kownatzki is a multinational aviation CEO and current head of SunExpress, soon transitioning to CEO of Eurowings. An experienced strategist with a PhD and a commercial pilots license, he has held senior roles at Lufthansa and Jetstar. Colleagues describe him as a passionate, high-character professional and a superb strategist.

Personality Overview

ROI Driven

Critic

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Aviation Sustainability
He is deeply dedicated to developing environmentally responsible solutions and has overseen initiatives to replace plastics with sustainable alternatives on international flights.
Customer Engagement
Demonstrates a hands-on approach by personally loading surprise gift boxes onto flights and engaging with over 100, 000 fans to choose a new aircraft livery.
Airline Growth Strategy
Under his leadership, SunExpress achieved record revenue growth post-pandemic, adding 26 new routes and significantly expanding its fleet.

Media Appearances

SunExpress Board of Directors extends CEO Max Kownatzki's term. Featured in SunExpress

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Interview with Dr. Max Kownatzki, SunExpress CEO. Featured in Aviation Turkey

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Fireside Chat with Max Kownatzki, CEO of SunExpress Airlines. Featured in YouTube

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Work History

4-2020
Chief Executive Officer at SunExpress
1-2017 - 6-2020
Member of the Supervisory Board at Air Dolomiti Spa
2-2015 - 4-2020
Senior Vice President Network & Partnership Management Hub Airlines at Lufthansa
4-2014 - 4-2020
Co-Founder & Chairman of the Advisory Board (previously CEO) at HopAcross
2-2013 - 10-2014
Executive Manager Group Strategy at Jetstar Airways

Education

1998 - 2002
Dr. oec. (PhD) from University of St.Gallen
2000 - 2002
PhD program / Research associate from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 12 Location : Germany Job Level : Leadership Designation : Chief Executive Officer at SunExpress
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Insights For Selling To Dr. Max

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Max is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Dr. Max

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Dr. Max move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Dr. Max take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Dr. Max

Personality Compatibility


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