Disha Tandon

Questioner
DISC Type : c

Assistant Brand Manager Marketing at FABINDIA LIMITED

Nice, Provence-Alpes-Côte d'Azur, France

Overview

Disha Tandon is an Assistant Brand Manager at FABINDIA LIMITED, focusing on operational marketing and brand management. An EDHEC Business School MBA graduate, she co-founded a social enterprise that empowers rural artisans, driving 10x revenue growth. Her expertise is enhanced by a certification in luxury marketing from LVMH.

Disha is a passionate advocate for social impact and sustainable practices. Recognized as a "Young change maker" by Plan International, she was a keynote speaker on sustainability at a G20 youth conclave. Her work centers on uplifting artisan communities and promoting zero-waste principles through entrepreneurship.

Through her social enterprise, LEERA CRAFTS, she has transformed the livelihood of over 200 rural artisans.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Sustainable Brands
Co-founded a slow-fashion brand focused on zero waste and traditional textiles, and was a keynote speaker on "Sustainable living" at a G20 youth conclave.
Social Entrepreneurship
Founded LEERA CRAFTS, a brand dedicated to the livelihood empowerment of rural artisans, successfully growing the business from the ground up and increasing revenue 10x.
Women in Leadership
Recipient of two prestigious scholarships, the 'Swati Kansal Memorial Scholarship for Women of Impact' and the 'EDHEC Global MBA Woman in leadership' scholarship.

Media Appearances

Disha has no verified media appearances

Work History

8-2025
Assistant Brand Manager Marketing at FABINDIA LIMITED
5-2025 - 6-2025
Marketing and Strategy Consultant (External) at Aroma-Zone
11-2020 - 8-2024
Co Founder & Business strategist at LEERA CRAFTS
1-2020 - 4-2020
Student Designer at Happy Faces Foundation
5-2019 - 7-2019
Student Designer at Shades of India

Education

9-2024 - 6-2025
Master of Business Administration - MBA from EDHEC Business School
7-2016 - 7-2020
Bachelor's degree from National institute of fashion technology, Chennai

More Information

Social Presence :

Prographics :

Exp : 4 Location : Nice, Provence-Alpes-Côte d'Azur, France Job Level : Middle Designation : Assistant Brand Manager Marketing at FABINDIA LIMITED
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Insights For Selling To Disha

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Disha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Disha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Disha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Disha take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Disha

Personality Compatibility


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