Dmitry Sokolov

Evaluator
DISC Type : Dcs

Director, Retail Industry Solutions at Compugen Inc

Greater Toronto Area, Canada

Overview

Dmitry is the Director of Retail Industry Solutions at Compugen Inc. , where he leads strategy for the retail vertical. With extensive prior experience at HP as a Global and Canadian Industry Lead for Retail, he is an expert in retail digital transformation, POS systems, and enhancing in-store customer experiences. Colleagues describe him as passionate, ambitious, and knowledgeable.

Outside of his primary professional focus, Dmitry is a dedicated thought leader in the digital signage community, known for hosting industry meetups in Toronto. He takes opportunities to observe and analyze global retail trends, even during personal travel, such as a family vacation to Greece.

He has a keen interest in practical, frontline applications of technology, from RFID-enabled smart fitting rooms to AI for retail workers.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Retail
Writes articles and social media posts about practical applications of AI for retail, including frontline worker enablement, loss prevention, and in-store communications.
RFID Technology
Actively promotes RFID in fashion and apparel, recently featuring an RFID self-checkout in Compugen's Industry Experience Center and authoring articles on the topic.
In-Store Experience
Focuses on leveraging technology like smart fitting rooms, modern POS, and self-checkout to transform the customer experience, a consistent theme in his roles at Compugen and HP.

Media Appearances

Dmitry has no verified media appearances

Work History

5-2024
Director, Retail Industry Solutions at Compugen Inc
6-2023 - 5-2024
Vice President, Business Development & Growth at CPU
1-2021 - 3-2023
Global Industry Lead, Retail at HP
10-2015 - 1-2021
Canadian Industry Lead, Retail at HP
1-2011 - 10-2015
Category Business Manager - Retail Solutions & Thin Clients at HP

Education

2002 - 2006
BA from University of Toronto
Education details unavailable from Loyola Catholic Secondary School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director, Retail Industry Solutions at Compugen Inc
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Insights For Selling To Dmitry

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dmitry is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dmitry

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dmitry move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dmitry take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dmitry

Personality Compatibility


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