Dominic Raynor

Evaluator
DISC Type : cds

Head of IT (Broadcast) at The Premier League

Sunbury-On-Thames, England, United Kingdom

Overview

Dominic is a seasoned IT executive with over 20 years of experience in the entertainment and broadcast industry, currently serving as the Head of IT (Broadcast) at The Premier League. A graduate of Loughborough University, he is an innovative leader skilled in IT strategy, cloud, and AI. People often call him approachable, helpful, and highly technically skilled.

His strong technical background includes deep expertise in both Cisco and Microsoft solutions.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Broadcast Technology
With his entire career in the entertainment sector and current role at The Premier League, he is focused on the technology that delivers sports media to homes worldwide.
IT Infrastructure
His previous roles as VP of IT Infrastructure at Warner Bros. Discovery highlight his expertise in data centers, cloud computing (IaaS), and enterprise architecture.
Inspiring Teams
Described as an "outstanding manager" and "innovative leader, " he is recognized for inspiring teams to achieve exceptional results through clear vision and guiding principles.

Media Appearances

Dominic has no verified media appearances

Work History

10-2025
Head of IT (Broadcast) at The Premier League
12-2022 - 4-2025
VP IT Infrastructure Architecture & Delivery at Warner Bros. Discovery
1-2019 - 12-2022
VP Media Infrastructure Architect at Discovery Inc
3-2016 - 1-2019
Director - Platform Delivery at Discovery Inc
1-2012 - 3-2016
Director Broadcast IT at Discovery Inc

Education

9-1992 - 6-1995
Bachelor's degree from Loughborough University
Education details unavailable from Elmbridge

More Information

Social Presence :

Prographics :

Exp : 26 Location : Sunbury-On-Thames, England, United Kingdom Job Level : Mid-senior Designation : Head of IT (Broadcast) at The Premier League
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Insights For Selling To Dominic

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dominic is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dominic

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dominic move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dominic take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dominic

Personality Compatibility


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