Paul Dean

Questioner
DISC Type : c

Founder at Market Pulse Group

Monmouth, Wales, United Kingdom

Overview

As the founder of Market Pulse, Paul Dean has over 30 years of experience leveraging category management and marketing strategy to grow fresh produce sales for suppliers and retailers. He specializes in using analytics and innovative solutions to drive measurable growth. He holds a Marketing Diploma from The Chartered Institute of Marketing.

Paul is deeply passionate about the fresh food industry, describing himself as an "insights farmer" and "wannabe greengrocer. " This professional passion extends into his interests, as he closely follows the strategies of retailers like Marks and Spencer and insights from publications like the Harvard Business Review.

His professional headline creatively describes him as an "Insights farmer. . . 🚜. . . wannabe greengrocer. 🍓"

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Fresh Produce Marketing
His company's mission is to help clients sell more fresh produce and grow categories, a focus backed by over three decades of personal experience.
Retailer Strategy
He frequently analyzes and posts about the marketing and pricing strategies of major UK supermarkets like M&S and Aldi, showing a keen interest in their competitive moves.
Shopper Behavior
His analysis of market data from sources like Kantar focuses on understanding underlying consumer trends, which he terms "behaviour engineering, " rather than just surface-level promotions.

Media Appearances

Paul has no verified media appearances

Work History

7-2013
Founder at Market Pulse Group
9-2002 - 7-2013
Marketing Controller at Mack Multiples
9-1991 - 4-2002
Country Manager at Nestle UK Limited

Education

1991 - 1991
Chartered Institute Of Marketing (CIM) - Marketing Diploma from CIM | The Chartered Institute of Marketing
1991 - 1991
Whitbread Marketing Prize from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Monmouth, Wales, United Kingdom Job Level : Leadership Designation : Founder at Market Pulse Group
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Paul

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Paul take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Paul

Personality Compatibility


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